B2C Budget Trends 
Forrester IT
NOVEMBER 15, 2024
With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024 provided a list of 17 initiatives and we asked respondents (127 US B2C marketing executives) to select up to three. What’s bubbling to the top?
Forrester IT
SEPTEMBER 9, 2024
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.
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Forrester IT
MAY 8, 2020
The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?
Forrester IT
AUGUST 8, 2023
For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.
Forrester IT
OCTOBER 15, 2020
Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down.
CIO Business Intelligence
DECEMBER 6, 2023
of B2C customers voted for Automation and AI as the top feature of support software. AI can be used to anticipate trends before they happen, helping retailers and brands avoid missed opportunities and disruptions,” predicts Dvavrat Shah, author and founder of Ikigai Labs. Faster resolution times can save retailers time and costs.
Forrester IT
SEPTEMBER 1, 2020
Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion.
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