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Savvy US bankers are however pursuing “embedded banking” strategies by embedding their financial services within applications where their customers are doing business. This is taking two main forms: B2B (or B2B2C) via vertical solutions and, more directly, B2C via API “networks.”. The competition is Toast. Banking, IT Leadership
Savvy US bankers are however pursuing “embedded banking” strategies by embedding their financial services within applications where their customers are doing business. This is taking two main forms: B2B (or B2B2C) via vertical solutions and, more directly, B2C via API “networks.”. The competition is Toast. Banking, IT Leadership
Nevertheless, the lack of clear B2B and B2C scenarios hinders CSPs from realizing the monetization of 5G investments. Back to digital transformation 1.0, CSPs achieved explosive business growth by investing in infrastructures, system consolidation, and process optimization to grow the customer base and reduce operating costs.
That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Nevins says many companies have struggled to articulate anticipated ROIs from their AI investments, even those investments that leverage AI tools built into existing enterprise software.
This changed during the initial rollouts of network functions virtualization (NFV) and software-defined networking (SDN), which created new service orchestration possibilities, raising the question of how the next generation of OM functions will support them. To achieve this CSPs need to do away with traditional linear OM processes.
Today, VodaPay is a B2C app, but Vodacom has its sights set on creating a B2B digital marketplace. “We opted to start with B2C because we believe it's the quickest way to get volume on the platform and scale, but I would say the next phase is that we will leverage it for B2B,” says Stegmann.
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