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It’s a change fundamentally based on digital capabilities. Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti.
As my colleague Katy Tynan sums it up, this is more about leadership change than about […]. Whether you refer to digital transformation, customer experience transformation or sustainable transformation, the most important success factor is often the same, whatever the industry.
All this points to a key remit for Kumbhat: overseeing changemanagement to ensure all employees are in tune with the company’s transformation mission. My focus is to make sure that we do not forget the people element of the change and that the organization is ready for changemanagement,” the global CIO says.
We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. We’re approximately a 2,000-person IT organization across several time zones that undergoes near constant change. With the customer, we’re taking a platform approach.
Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 times the size of the entire industry—estimated to be valued at $330 billion in the US alone, Peck says.
B2C expert Nallani — who had previously helped modernize Gymboree, the Gap, and Macy’s — was tapped as an advisor to identify the holes in Backcountry’s digital strategy and come up with a plan. The 4th C: Changemanagement. The company also uses Mulesoft to provide an integration layer for API access. .
As both customer and business needs change, programs are evolving […]. Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic.
Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Services providers help here.
Todays dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, well show you how.
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […].
We are working on creating an improved employee experience, and have launched multiple products in B2C space. But when we need to prioritize agility and speed to market as well as for unpredictable load, specifically for new products in B2C side, we opt for cloud. Changemanagement is one of the trickiest tasks.
La trasformazione digitale della nostra azienda ha coinciso con il potenziamento dell’attività di vendita online B2C e, dal punto di vista architetturale, con una forte migrazione al cloud ”, afferma il manager. Pacetti ribadisce: “Io cerco di spingere sempre al miglioramento e alla semplificazione.
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