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It’s a change fundamentally based on digital capabilities. Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti.
For example, with several dozen ERPs and general ledgers, and no enterprise-wide, standard process definitions of things as simple as cost categories, a finance system with a common information model upgrade becomes a very big effort. We also have a small team of IT changemanagement people. This is a multi-year initiative.
We use a combination of technologies to build what you can think of traditionally as ‘consumer 360,’” says Kumbhat, referring to a sales and support strategy that aggregates data from across the enterprise to provide a single, comprehensive view of the customer. The blueprint for business transformation.
Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 times the size of the entire industry—estimated to be valued at $330 billion in the US alone, Peck says.
Subhamoy Chakraborti, Chief Technology Officer of ABP Private Limited, spearheads the technological advancements under his ambit in the media house, which publishes two daily newspapers, five magazines, several digital channels and portals, runs e-commerce platforms, school admission-related portals and a radio enterprise.
Undertaking a top-to-bottom modernization of a dusty enterprise stack can feel a bit like scaling a mountain. B2C expert Nallani — who had previously helped modernize Gymboree, the Gap, and Macy’s — was tapped as an advisor to identify the holes in Backcountry’s digital strategy and come up with a plan. The 4th C: Changemanagement.
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