B2C Change Management Programming 
Forrester IT
OCTOBER 25, 2022
Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.
Forrester IT
AUGUST 16, 2023
Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Services providers help here.
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CIO Business Intelligence
JUNE 21, 2023
Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 times the size of the entire industry—estimated to be valued at $330 billion in the US alone, Peck says.
Forrester IT
AUGUST 25, 2021
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […].
CIO Business Intelligence
APRIL 26, 2022
B2C expert Nallani — who had previously helped modernize Gymboree, the Gap, and Macy’s — was tapped as an advisor to identify the holes in Backcountry’s digital strategy and come up with a plan. The 4th C: Change management. The company also uses Mulesoft to provide an integration layer for API access. .
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