B2C Change Management Retail 
CIO Business Intelligence
JUNE 24, 2022
Kimberly-Clark’s other major customer segment, B2B2C mass retail partners, including Wal-Mart and Target, is the other focus of its business transformation. Leveraging AWS and Azure, Kimberly-Clark was able to refine retail revenue growth management and optimize pricing promotions with partners to maximize top-line growth, he says.
CIO Business Intelligence
AUGUST 28, 2024
Bhaskar Ramachandran, CIO of PPG, which provides specialty paints to a large network of body shops and retail outlets, details how the company uses a platform, consolidation, and cloud-only approach to modernization. We’re approximately a 2,000-person IT organization across several time zones that undergoes near constant change.
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CIO Business Intelligence
APRIL 26, 2022
Despite nearly $1 billion in online revenue in 2020, the web-based outdoor recreational retailer was running its entire business on an outdated and unsupported e-commerce platform called ADT. Backcountry also lacked many core services critical for an online retailer — no CMS, no analytics, no data platform, and no data lake.
Forrester IT
OCTOBER 25, 2022
As both customer and business needs change, programs are evolving […]. Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic.
Forrester IT
AUGUST 16, 2023
Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Services providers help here.
Forrester IT
AUGUST 25, 2021
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […].
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