B2C Change Management Strategy 
CIO Business Intelligence
APRIL 16, 2025
In a world where business, strategy and technology must be tightly interconnected, the enterprise architect must take on multiple personas to address a wide range of concerns. These include everything from technical design to ecosystem management and navigating emerging technology trends like AI.
CIO Business Intelligence
AUGUST 28, 2024
We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. For the technical architecture, we use a cloud-only strategy. We also have a small team of IT change management people. This is a multi-year initiative.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CIO Business Intelligence
JUNE 24, 2022
When it comes to IT strategy, Kimberly-Clark Global CIO Manoj Kumbhat makes one thing very clear: This multinational takes a business-first approach to digital transformation. We are being smart about it,” he says of the company’s cloud strategy, which is centered in part around its direct-to-consumer business. Manoj Kumbhat.
CIO Business Intelligence
JUNE 21, 2023
Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 CIO, Digital Transformation, IT Leadership, IT Strategy
Forrester IT
AUGUST 25, 2021
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […].
CIO Business Intelligence
APRIL 26, 2022
B2C expert Nallani — who had previously helped modernize Gymboree, the Gap, and Macy’s — was tapped as an advisor to identify the holes in Backcountry’s digital strategy and come up with a plan. The 4th C: Change management. That’s not to say Backcountry expects to shift its primary sales strategy. Washington, D.C.;
Forrester IT
OCTOBER 25, 2022
As both customer and business needs change, programs are evolving […]. Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic.
Expert insights. Personalized for you.
287 
Let's personalize your content