GeekWire

JULY 10, 2020

Some companies have accelerated growth plans, many pivoted or reduced staff, and others are cautiously charging ahead. Companies across other sectors are not only weathering the COVID-19 storm but growing quickly. Last year, there were only two IPOs among GeekWire 200 companies: Adaptive Biotechnologies and Limeade.

B2C 135

B2C Company Education Virtualization 135

Forrester IT

APRIL 22, 2019

Boeing is learning the hard way that B2B companies are no longer immune from brand crises that typically only affected B2C companies subject to empower customer scrutiny.

B2C 265

B2C B2B Company 265

CIO Business Intelligence

DECEMBER 9, 2024

Employee knowledge of their companys products, processes, and the markets they operate in and customers they sell to is often uncoded and tacit. Focus on data assets Building on the previous point, a companys data assets as well as its employees will become increasingly valuable in 2025.

Enterprise 290

Enterprise Enterprise Knowledge Base Data 290

Forrester IT

FEBRUARY 26, 2020

Leaders are using the term “company values” with such force and frequency that it’s hard not to toss it into the infamous camp of marketing buzzwords. Google data shows that “company values” as a search term is twice as popular today as it was in 2015. Talk of company values is not to be dismissed […].

Company 300

Company Google Data B2C 300

CIO Business Intelligence

JANUARY 9, 2025

Success stories from both B2B and B2C sectors demonstrate the platforms versatility. Not only did internal team productivity and collaboration improve, product information is now more accurate and consistent to empower the company to maintain brand consistency while scaling its global operations.

Retail 264

Retail Data B2B B2C 264

TM Forum

NOVEMBER 3, 2021

While there is much focus within the telecoms industry currently on new revenue opportunities in the B2B and B2B2X markets, the drive to increase profitability will also require CSPs to press a giant reset button on their B2C solutions. Figure 1 B2C solutions provision – CSP SWOT analysis. Promising B2C solutions.

B2C 130

B2C Mobile Network Security 130

Forrester IT

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

B2B 195

B2B Advertising B2C Company 195

CIO Business Intelligence

JANUARY 16, 2025

My experiences as architecture principal in B2C-connected vehicle integration for the automotive OEM industry focused on unlocking and enabling the access and flow of data from vehicles globally and at scale. edge compute data distribution that connect broad, deep PLM eco-systems.

Enterprise 264

Enterprise Enterprise Architecture SAP 264

Forrester IT

JUNE 26, 2020

Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce. It successfully pivoted its creative tools business into a proper SaaS offering.

Software 293

Software Software Enterprise Enterprise 293

Forrester IT

JULY 13, 2022

This statement is at the core of a defining principal at my former employer, Mars, and the spirit of this idea is similarly at the core of many B2C companies’ operating philosophies. “The consumer is our boss.”

B2C 195

B2C Company B2B Strategy 195

Forrester IT

MARCH 21, 2018

If there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020.

Company 255

Company Analysis Industry Financial 255

Forrester IT

APRIL 28, 2020

Here at Forrester, we know today’s consumer has an unprecedented amount of power. But we need your expertise to help us deduce exactly how deeply the consumer is disrupting the media industry — before, during, and after the pandemic. We’re currently working on a report specifically for media firms – to help you explore your […].

Media 284

Media Company Industry Report 284

CIO Business Intelligence

JULY 25, 2023

Salesforce is adding new features to its Commerce Cloud that will help organizations embed digital commerce capabilities into sales, service, or marketing processes to drive more revenue, the company said on Tuesday. In June, the company released its generative AI assistant for commerce, dubbed Commerce GPT.

Cloud 246

Cloud B2C B2B Enterprise 246

CIO Business Intelligence

APRIL 14, 2022

For the past decade, the Amazon.com effect has spread digital disruption to every corner of the B2C world, spurring incumbent, consumer-facing enterprises to undertake massive digital transformation initiatives as a matter of survival. IT centers and throughout its 140-site distribution enterprise. That’s our bread and butter,” Bandaru says.

B2B 246

B2B Banking B2C SAP 246

Forrester IT

JANUARY 11, 2022

Cigna Health, Coca-Cola, Facebook, Mercedes, Philips, Planet Fitness, and Walmart each ran agency reviews in 2021 resulting in hiring a global marketing company to manage creative, […].

Company 195

Company Advertising B2C Trends 195

CIO Business Intelligence

MAY 21, 2024

provider of digital trust technology designed to protect companies and their customers from digital impersonation fraud, released its inaugural 2024 State of Website Impersonation Scams report. This creates a glaring blindspot in cybersecurity — the inability of companies to protect their customers online.” Memcyco Inc.,

Report 245

Report B2C Survey B2B 245

CIO Business Intelligence

OCTOBER 21, 2024

BSH has 38 factories worldwide and a network of sales, production, and service companies. Previously, the company relied on a collection of insufficiently connected legacy systems, making it difficult to identify consumers and cater to their specific needs. Self-service and customer engagement have been strongly enhanced.

SAP 305

SAP B2C Data Groups 305

TM Forum

APRIL 4, 2023

Ulrich Irnich, CIO Vodafone Germany, shares how the company has simplified its delivery of converged B2C services.

B2C 141

B2C System Company 141

Forrester IT

MARCH 31, 2025

As a former US federal employee, Im a customer of two financial services companies that focus on current and former feds. Within the past couple of months as millions of federal employees have been subject to on-again, off-again layoffs these companies have emailed their customers with essentially the same message.

Financial 195

Financial Government Company Banking 195

CIO Business Intelligence

FEBRUARY 20, 2023

They handle complex tasks such as customizing the platform, configuring advanced security features, and optimizing performance while ensuring the platform aligns with company requirements and goals.

Training 219

Training B2C Cloud B2B 219

Forrester IT

MARCH 13, 2025

Companies have been grappling for years with how to personalize customer interactions without being creepy, and data deprecation only adds more complexity.

Data 221

Data Google Tools How To 221

CIO Business Intelligence

AUGUST 5, 2024

But as with any technological investment, AI is what companies make of it. We agree with Accenture’s Chief Strategy Officer, Baiju Shah, in his belief that companies can bridge this gap and herald significant growth not by simply promoting consumption, but by positively contributing to peoples’ lives.

Artificial Intelligence 317

Artificial Intelligence B2C Tools Enterprise 317

CIO Business Intelligence

FEBRUARY 15, 2024

Like many incumbents in the consumer packaged goods (CPG) industry, Henkel was slow to embrace digital technologies, resulting in a widening disconnect between the 147-year-old company and the changing needs of its customers. Big CPG companies like Henkel can spend billions on trade promotion, so there’s a lot at stake in getting it right.

SAP 347

SAP Industry B2C Tools 347

CIO Business Intelligence

MAY 15, 2024

B2C experiences such as online shopping, expedited delivery and superior security and data storage are expected as standard services by customers. One participant felt that company culture was the most important aspect of technology transformation. End user consumer technology expectation came up in the discussion.

Cloud 275

Cloud B2C Storage B2B 275

CIO Business Intelligence

DECEMBER 6, 2023

of B2C customers voted for Automation and AI as the top feature of support software. Gen AI makes advanced analytics and content creation capabilities much more accessible to companies that don’t have the staff or the budget to invest in traditional, resource-intensive AI initiatives. In a 2023 Freshworks Benchmark Report , 42.7%

Retail 288

Retail B2C Budget Tools 288

Forrester IT

MAY 13, 2020

It might be controversial, but we are here to give companies permission to break up with social media. Companies are the party crashers that social […]. We are excited to launch the new vision report for our social marketing playbook. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess.

Media 511

Media Social Report Company 511

CIO Business Intelligence

JUNE 21, 2023

When Tom Peck joined Sysco during the peak of the COVID-19 pandemic, his major goal was ensuring the survival of the world’s largest food service delivery company and helping its thousands of customers stay afloat. The pandemic forced us to review our company and the entire industry.” Surviving the pandemic wasn’t enough,” Peck adds.

B2B 235

B2B B2C Cloud Tools 235

IT Toolbox

MAY 30, 2023

Discover what B2B companies can learn from B2C brands to provide excellent service experiences and stay competitive. The post Product or Service Quality Matters the Most in Customers’ Decision To Work With a Business appeared first on Spiceworks.

B2C 130

B2C B2B Company 130

Forrester IT

NOVEMBER 19, 2024

The Coca-Cola Company released three new AI-generated Holiday ads inspired by the beverage giant’s classic 1995 “The Holidays Are Coming” commercial. Produced entirely with AI video models like Runway and Luma Dream Machine, this represents a step forward in photorealism for AI-generated video.

Video 195

Video Company Advertising B2C 195

Forrester IT

AUGUST 27, 2018

In our latest report, Case Study: Advanced Measurement Transforms Marketing, we profile two companies — a retail bank and a global prestige beauty brand — about their implementation and management of their advanced measurement strategy. Marketers, need inspiration to get started with advancing your marketing performance measurement strategy?

Case Study 170

Case Study Company Banking Retail 170

CIO Business Intelligence

JUNE 24, 2022

So many companies started out with a cloud transformation and then selectively they drove business transformation. When it comes to IT strategy, Kimberly-Clark Global CIO Manoj Kumbhat makes one thing very clear: This multinational takes a business-first approach to digital transformation.

Business Transformation 317

Business Transformation Retail Cloud B2C 317

CIO Business Intelligence

AUGUST 28, 2024

As CIOs know, a highly acquisitive company will reach an inflection point when years of technology proliferation begin to stymie future growth. We’re a 142-year-old company that has paid dividends for 125 years; Wall Street calls us a dividend aristocrat. Why is there a need for transformation at PPG?

Strategy 302

Strategy Architecture Data Center Cloud 302

CIO Business Intelligence

MAY 13, 2024

Overall, IT projects are meant to create a leaner, more profitable company, says Bilker, CIO of manufacturer Lift Solutions Holding. a real estate and parking investment, development, and operations company. Improved experiences support growth The priorities at Juliano’s company mostly match those identified by the survey.

Survey 328

Survey Strategy Data Real Estate 328

Forrester IT

MAY 17, 2023

Growth, while essential, will remain elusive in 2023. How can you craft a strategy to grow revenue and create value for this year and beyond?

Company 195

Company Strategy B2C Trends 195

Forrester IT

MARCH 16, 2023

High Prices Have Bouyed Revenue Growth In 2022, the amount of money U.S. consumers spent (what the Bureau of Economic Analysis calls personal consumption expenditure, or PCE) increased by 9% over 2021. Not all of that is considered “real” spending – that is, people buying more stuff. Of the 9% increase in spending, 6% came […]

Company 195

Company Analysis B2C Trends 195

Forrester IT

OCTOBER 28, 2020

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

Media 459

Media Software Software Company 459

Forrester IT

OCTOBER 16, 2023

Expect the company to have made more headway with its password-sharing crackdown. Last quarter, the company said that revenue from advertising is “not yet material enough” but that it’s […] Netflix will report its Q3 2023 earnings on Wednesday. In spite of this, all eyes (and ears) will be on the state of Netflix’s ad business.

Advertising 418

Advertising Report Company B2C 418