Forrester IT

SEPTEMBER 22, 2023

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department.

Applications 459

Applications Development Enterprise Enterprise 459

TM Forum

SEPTEMBER 14, 2022

As a part of our new research assessing BSS requirements, we are exploring the status of cloud migration, future investment requirements and the benefits of using new capabilities such as low-code software development. We would like to ask for your input. take part in our survey and share your views.

B2C 130

B2C B2B Survey Software Development 130

TM Forum

JANUARY 25, 2022

Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. By the end of 2019, nearly two-thirds of CSPs were experiencing commoditization in the B2C market. Second Era—Data and Video (2009-2019).

B2C 182

B2C B2B Architecture Cloud 182

Forrester IT

AUGUST 26, 2020

However, they share some of the same goals: to acquire, engage, develop, and […]. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Resources 508

Resources Data Development B2C 508

Forrester IT

MAY 8, 2020

To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

Advertising 507

Advertising Budget Media Development 507

Forrester IT

FEBRUARY 14, 2024

Most vendors are still in the early stages of developing their business in APAC, indicating that the market is […] I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report.

Report 459

Report Development Data B2C 459

Forrester IT

FEBRUARY 23, 2024

CMOs and their organizations should now prioritize proficiency – the hard work of developing genAI expertise, scaling […]

Social 448

Social Video Development B2C 448

Forrester IT

JUNE 2, 2016

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. Demandware is purely a B2C, full-stack, commerce suite for CPG clients who are willing to operate on a revenue sharing model.

B2C 150

B2C B2B Comparison Apple 150

Forrester IT

FEBRUARY 22, 2024

Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media.

Advertising 434

Advertising Media Research Development 434

Forrester IT

AUGUST 6, 2021

AI-powered digital commerce search is a competitive asset Retailers and brands should re-evaluate their product findability tools because recent developments in search tech (powered by AI/ML) combine many points of contextual data to deliver highly relevant results.

Retail 445

Retail Tools Development Data 445

TM Forum

AUGUST 12, 2022

With the stagnation of their core business telecoms, operators need to develop new products and services to keep their revenues growing. Join this webinar to: Review CSP revenue trends across B2B and B2C markets. Deep dive into cloud, security, IoT, data-as-service and other new lines of business.

B2C 130

B2C B2B Trends Cloud 130

TM Forum

AUGUST 30, 2022

Nevertheless, the lack of clear B2B and B2C scenarios hinders CSPs from realizing the monetization of 5G investments. Currently, CSPs are in a bottleneck that impedes them from sustainable business development. Develop the platform economy powered by digital-channel first and one-stop service ecosystems. Some CSPs (e.g.,

Devops 163

Devops B2C Agile B2B 163

Forrester IT

MAY 11, 2020

Sales engagement (SE) solutions — originally designed to help sales development reps manage and automate multichannel touchpoints — now deliver significant productivity gains and more to entire revenue teams. The COVID-19 pandemic is accelerating existing […].

B2B 327

B2B Development B2C Applications 327

Forrester IT

JUNE 25, 2021

Yesterday, Google announced an updated timeline for its Privacy Sandbox milestones; in its blog post are two major announcements that marketers should focus on: Google says it’s planning to develop a more rigorous process to test and deploy Privacy Sandbox proposals across various use cases, like ad measurement, targeting, and fraud detection.

Google 368

Google Data Development Advertising 368

Forrester IT

AUGUST 22, 2023

Marketers: Re-consider your cost-saving ambitions for AI advertising content development. District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot be copyrighted. Judge Beryl Howell writes that U.S.

Advertising 367

Advertising Development B2C 367

ComputerWorld Consumerization IT

NOVEMBER 5, 2015

Dropbox CEO Drew Houston says his company is about more than just B2C cloud sync now. Developing story: Updated 5:56 am and 8:41 am PT with more comment] To read this article in full or to leave a comment, please click here But Box CEO Aaron Levie is trying to spoil Drew's party, with his cruel, hurtful words. Children, children.

Enterprise 113

Enterprise Enterprise B2C Cloud 113

Forrester IT

AUGUST 21, 2024

Elmo Lewis developed the advertising funnel. He was the Association of National Advertisers’ first president and, along with the funnel, developed the AIDA model, an acronym that models a consumer’s journey from awareness to interest, desire, and then action. In 1898, Elias St.

Advertising 273

Advertising Development B2C Trends 273

Forrester IT

AUGUST 2, 2021

The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. McDonald’s Corp. just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer-experience team.

Report 339

Report Development Data Company 339

Forrester IT

APRIL 14, 2021

Use best-in-class examples to prioritize your retail mobile app development.

Retail 259

Retail Mobile Examples Development 259

Forrester IT

FEBRUARY 22, 2021

With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house. Agile content management systems (CMSes) build on the momentum of nearly 30 years of delivering modern, digital, internet-powered experiences.

Agile 273

Agile Internet Development System 273

Forrester IT

JUNE 23, 2021

As marketing technology forms the foundation for developing consumer insights, campaign planning and execution, and measurement, it’s part of the fabric of how agencies deliver work product and engage with clients. It has become increasingly clear that technology is a critical component of the client-agency relationship.

Development 317

Development Company Advertising B2C 317

CIO Business Intelligence

NOVEMBER 14, 2024

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. Vibram has also switched to SAP S/4HANA to better manage the entire B2B and B2C supply chain, while Adyen harmonizes different products in the cloud. “I

Cloud 119

Cloud Data B2C SAP 119

Computerworld Vertical IT

OCTOBER 8, 2021

App Analytics in App Store Connect offers app developers a way to explore important app metrics such as transactions, redownloads, total downloads, pre-orders and updates; developers can drill down for insights into territory, source, device and so on, allowing them to understand and develop key app markets.

B2C 89

B2C B2B Apple Enterprise 89

Forrester IT

JULY 22, 2019

It turns out the app developer is based in Russia, meaning that 150 million people’s facial data is now, for all intents and purposes, readily accessible to the […]. What We Don’t Know About Facial Recognition Could Hurt Us This week, on the heels of the viral craze that is FaceApp, we got some disquieting news.

Development 312

Development Data B2C B2B 312

Forrester IT

SEPTEMBER 2, 2024

Behavioral science aims to develop a deep understanding of human decision-making in context. It helps explain customer mental models and why people don’t always act the way they say they do.

How To 273

How To Development B2C Trends 273

CTOvision

OCTOBER 29, 2014

Corporate B2B and B2C companies. Privacy to corporate’s top-secret files – are you in the process of research and development for products being offered? Some of these organizations include: Schools and universities. Small mom-and-pop online businesses. Government institutions. When to use an online encryption policy.

Policies 283

Policies Malware Resources Information Security 283

CIO Business Intelligence

FEBRUARY 20, 2023

Benefits of Salesforce certifications Salesforce jobs range from the technical (architects, developers, implementation experts) to those related to marketing and sales. According to a study by Indeed.com , 70% of Salesforce developers in the US are satisfied with their salaries given the cost of living in their area.

Training 87

Training B2C Cloud B2B 87

Forrester IT

JUNE 11, 2024

Apple, famously reticent about AI, was about to break its silence at its 2024 WorldWide Developers Conference (WWDC). The tech community, Wall Street, the media, and a smorgasbord of analysts had been holding their collective breath until June 10th.

Conference 259

Conference Apple Media Development 259

TM Forum

NOVEMBER 17, 2021

In developed markets, B2C revenue growth has become anemic at best, as revenue from traditional services continues to decline. build new value in the B2C market. What would it take to flip the switch?' While CSPs are seeking to. Building value in the SME market is not only tactical but highly strategic.

B2C 130

B2C Unified Communications B2B Enterprise 130

Forrester IT

AUGUST 25, 2020

This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. Is it safe to travel? To return to work? To enjoy a beer at […].

Mobile 259

Mobile Travel Social Strategy 259

TM Forum

NOVEMBER 5, 2021

CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. assembled with the help of partners. But this isn’t just a one-way opportunity. limited innovation capabilities (i.e.

B2C 130

B2C Transportation B2B Network 130

TM Forum

SEPTEMBER 16, 2021

One of biggest shifts stems from communications service providers’ (CSPs’) fast-growing use of cloud native systems, developed using modular microservice architectures and DevOps methodologies. Telecoms IT has changed fundamentally over the last decade. This excerpt from our latest report. '. going to all this trouble.

B2B 130

B2B B2C Cloud Network 130

TM Forum

JULY 11, 2022

Transformation is also hindered by strict national regulatory constraints in Poland, which are greatly limiting the development of renewable energy sources in the country. The first group of 20 completed a post-graduate year-long program developed with an external university in May 2022.

Energy 147

Energy B2C Education B2B 147

Forrester IT

APRIL 11, 2023

If you’re using low code application development to support marketing we want to hear from you.

Applications 195

Applications Development B2C 195

CIO Business Intelligence

APRIL 14, 2022

For the past decade, the Amazon.com effect has spread digital disruption to every corner of the B2C world, spurring incumbent, consumer-facing enterprises to undertake massive digital transformation initiatives as a matter of survival. In many cases, they were forced to move because of disruptions in their sales teams and/or supply chain.”.

B2B 98

B2B Banking B2C SAP 98

TM Forum

DECEMBER 14, 2022

TM Forum certified vendor Open API conformance for commercial software products is a step towards standardization as these legacy systems were designed over years of custom development, which has led to huge technical debt and costly integration/upgrade processes. Encourage the development of open API standards.

B2C 130

B2C Industry Retail Enterprise 130

GeekWire

MAY 19, 2020

“We want to grow the 5G ecosystem of partners and developers, so we can find ways creative ways to leverage the 5G network we are building,” Saw said, adding that the recent T-Mobile and Sprint merger “makes it even more powerful in what we can offer to developers.” T-Mobile Photo).

Intel 145

Intel Mobile Wireless Programming 145