article thumbnail

2023 B2C Marketing Challenges And Priorities

Forrester IT

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 332
article thumbnail

The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. Vibram has also switched to SAP S/4HANA to better manage the entire B2B and B2C supply chain, while Adyen harmonizes different products in the cloud. “I

Cloud 299
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Define Your Payment Strategy For B2B eCommerce In China

Forrester IT

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […].

B2B 411
article thumbnail

Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester IT

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369
article thumbnail

The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester IT

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195
article thumbnail

Akeneo aims to transform the retail playbook with AI and data consistency

CIO Business Intelligence

In recognising these challenges, Akeneo has developed the Akeneo Product Cloud, a comprehensive solution that delivers Product Information Management (PIM), Syndication, and Supplier Data Manager capabilities. Success stories from both B2B and B2C sectors demonstrate the platforms versatility.

Retail 264
article thumbnail

Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester IT

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. On Thursday, May 23, TechCrunch broke news that Shopify quietly acquired Handshake. Handshake brings Shopify a more advanced set of B2B capabilities. How advanced?

B2B 304