Forrester IT

AUGUST 6, 2021

AI-powered digital commerce search is a competitive asset Retailers and brands should re-evaluate their product findability tools because recent developments in search tech (powered by AI/ML) combine many points of contextual data to deliver highly relevant results.

Retail 445

Retail Tools Development Data 445

Forrester IT

FEBRUARY 22, 2024

Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media.

Advertising 434

Advertising Media Research Development 434

CIO Business Intelligence

JULY 6, 2023

I then moved to Wipro Technologies, where I was fortunate to work on product development for leading OEMs like Motorola, Toshiba, Microsoft, Fujitsu, Cisco etc. We developed multiple products on Sales, Collection, Operations, Credit and implemented products in HR, Finance, and other areas. There are no silver bullets for this.

Media 246

Media CTO B2C Oracle 246

CIO Business Intelligence

JUNE 17, 2022

As a result, they procure solutions off-the-shelf rather than developing them in-house. Typically, CIOs from large technology companies have strong IT skills but poor communications skills, while it’s just the opposite for CIOs in customer facing B2C companies. However, most CIOs have failed to keep pace with fast-changing technology.

Insurance 305

Insurance Course Apparel Information Security 305

Forrester IT

MAY 11, 2020

Sales engagement (SE) solutions — originally designed to help sales development reps manage and automate multichannel touchpoints — now deliver significant productivity gains and more to entire revenue teams. The COVID-19 pandemic is accelerating existing […].

B2B 327

B2B Development B2C Applications 327

GeekWire

MARCH 4, 2025

Im a data scientist in Seattle, so I wondered: how are local companies approaching the AI trend? B2B and B2C companies alike are on the cutting-edge, building revolutionary tech. Responsive AIs Committment to Ethical AI and Humanlys Ethical AI Manifesto outline the design principles and frameworks used to develop their product.

B2B 81

B2B B2C Artificial Intelligence Data 81

Forrester IT

AUGUST 2, 2021

The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. McDonald’s Corp. just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer-experience team.

Report 339

Report Development Data Company 339

Forrester IT

AUGUST 21, 2024

Elmo Lewis developed the advertising funnel. He was the Association of National Advertisers’ first president and, along with the funnel, developed the AIDA model, an acronym that models a consumer’s journey from awareness to interest, desire, and then action. In 1898, Elias St.

Advertising 273

Advertising Development B2C Trends 273

CTOvision

OCTOBER 29, 2014

Corporate B2B and B2C companies. Privacy to corporate’s top-secret files – are you in the process of research and development for products being offered? The policy must be updated as the IT department keeps up with the latest security trends. Some of these organizations include: Schools and universities.

Policies 283

Policies Malware Resources Information Security 283

Forrester IT

APRIL 14, 2021

Use best-in-class examples to prioritize your retail mobile app development.

Retail 259

Retail Mobile Examples Development 259

Forrester IT

FEBRUARY 18, 2020

Data deprecation is a much bigger trend that is changing how marketers work. The Demise Of The Cookie Is Only One Crumb Of The Data Deprecation Issue When marketer inquiries began to flood after Google’s announcement that it will phase out third-party cookie support by 2022, we had to share some bad news: There isn’t a simple solution.

Advertising 221

Advertising Trends Strategy Data 221

Forrester IT

SEPTEMBER 2, 2024

Behavioral science aims to develop a deep understanding of human decision-making in context. It helps explain customer mental models and why people don’t always act the way they say they do.

How To 273

How To Development B2C Trends 273

Forrester IT

JUNE 11, 2024

Apple, famously reticent about AI, was about to break its silence at its 2024 WorldWide Developers Conference (WWDC). The tech community, Wall Street, the media, and a smorgasbord of analysts had been holding their collective breath until June 10th.

Conference 259

Conference Apple Media Development 259

TM Forum

NOVEMBER 17, 2021

In developed markets, B2C revenue growth has become anemic at best, as revenue from traditional services continues to decline. build new value in the B2C market. Consumerization of ICT is a key trend in the SME sector. What would it take to flip the switch?' While CSPs are seeking to. Service & support innovation.

B2C 130

B2C Unified Communications B2B Enterprise 130

TM Forum

JULY 11, 2022

At the end of 2021 we had achieved a 27% reduction and this trend is accelerating. Transformation is also hindered by strict national regulatory constraints in Poland, which are greatly limiting the development of renewable energy sources in the country. Engage 2025.

Energy 147

Energy B2C Education B2B 147

Forrester IT

AUGUST 7, 2023

We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue. Two months ago, I announced Forrester’s revenue growth framework.

Strategy 195

Strategy Apple Study Research 195

Kitaboo

FEBRUARY 2, 2021

Secure B2B and B2C distribution of content online. Apart from this, the platform provides various advanced tools for analyzing engagement metrics and helps the publishers develop different communication apps to explore new distribution channels for them. Comes with powerful analytics and user insights. Key highlights of the platform-.

Education 148

Education eBook Tools B2C 148

Fountainhead

NOVEMBER 8, 2019

Loyalty : The affinity that your customers develop internal with/for the product, your service, etc. Getting these gates and metrics right is critical because they provide you with the process control and trends of each *outcome*. The example I give here is just that… your set of metrics, naming, etc. will be different.

Examples 113

Examples B2C B2B Trends 113

TM Forum

JUNE 30, 2021

Linear process automation is still typical in B2C service fulfillment has been steadily transforming into a more dynamic discipline on the B2B side. What developments on the near and medium horizon will help telcos diversify their core business model? To achieve this CSPs need to do away with traditional linear OM processes.

B2B 130

B2B Architecture Network B2C 130

TM Forum

NOVEMBER 5, 2021

Revenue from B2B and B2C fixed voice services dropped as some companies closed permanently and the ongoing residential trend to cut landline connections accelerated, with hard-hit consumers looking to cut their monthly bills. There was also a huge drop in roaming revenue throughout 2020 caused by lockdowns and travel bans.

B2B 130

B2B Enterprise Enterprise B2C 130

Forrester IT

JUNE 29, 2020

NIST Commits To Renaming Racially Suggestive Technology Terms From Aunt Jemima and Uncle Ben’s to Lady Antebellum and the Dixie Chicks, we’ve seen a wave of rebranding sparked by ongoing anti-racism protests. Now, it’s moving beyond consumer-facing brands and groups.

Groups 382

Groups B2C B2B Applications 382

Forrester IT

AUGUST 17, 2020

Gong’s Latest Round Launches Revenue Intelligence Into CRM’s Orbit Gong announced $200 million in Series D funding, following its $65 million Series C round in December of last year.

Data 370

Data Company B2C B2B 370

GeekWire

JANUARY 18, 2024

That’s the promise of Planette, which is developing AI-boosted forecasting technology using the predictability of the ocean. It recently was trending on Hacker News, ProductHunt, and GitHub. AdsGency “We want to become your next generation, B2C digital advertising platform.”

B2C 123

B2C Engineering Microsoft Applications 123

Forrester IT

SEPTEMBER 1, 2020

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion.

Budget 362

Budget Apple B2C B2B 362

Forrester IT

MAY 18, 2020

Firms Poised To Survive The Pandemic Aren’t Laying Off CX Pros, They’re Doubling Down To cut costs, companies are laying off employees in customer experience, customer success, and customer support. That’s a big mistake for three reasons. First, we have proof that improving CX increases revenue, lowers cost, and mitigates risk.

Company 348

Company B2C B2B Applications 348

Forrester IT

JUNE 15, 2020

A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement.

IBM 344

IBM Microsoft B2C B2B 344

TM Forum

MARCH 11, 2022

We developed standardized API platforms to integrate legacy stacks and introduced an ‘architecture governance and enablement’ function for seamless integration of the North Star architecture. We aligned the North Star Architecture (NSA) with product, distribution and partner strategies, and developed several workflows.

Groups 130

Groups Architecture Infosys Programming 130

Forrester IT

MAY 4, 2020

Use Federal Stimulus Funds To Deepen Customer Obsession US federal stimulus packages feature over $1 trillion in benefits to businesses. How will your company use its share?

Report 327

Report Company B2C B2B 327

Forrester IT

APRIL 27, 2020

COVID-19 Is Proving That Consumer Voices Can Influence Business Decisions Last week, major corporations learned firsthand the power of values-based consumers.

Small Business 320

Small Business Programming Government B2C 320

Forrester IT

MAY 26, 2020

Ensuring Employee Mental Health Is Crucial For COVID-19 Economic Recovery The mental health impact of COVID-19 is coming to light, and it’s not reassuring. In a survey conducted by SAP, Qualtrics, and Mind Share Partners, over 40% of respondents said their mental health has declined since the outbreak of COVID-19.

SAP 311

SAP Survey B2C B2B 311

Forrester IT

JUNE 1, 2020

Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out too, because, as Netflix tweeted, “to be silent is to be complicit.”

Google 300

Google System B2C B2B 300

Forrester IT

AUGUST 3, 2020

The Clock Keeps Ticking On Microsoft’s Pursuit To Purchase TikTok In The US Late last year, we predicted that companies like Facebook or Meredith Corporation would court TikTok for acquisition but that its Chinese parent company, ByteDance, would ultimately hold out for an IPO. Now, it looks like we were half right.

Data 284

Data Company B2C B2B 284

Forrester IT

JULY 13, 2020

How Poor Pandemic Management Destroys A Brand As the rest of the UK started emerging from lockdown, the city of Leicester saw local restrictions reimposed due to a second wave of infections.

Fashion 284

Fashion Retail Social B2C 284

Forrester IT

JULY 6, 2020

Walmart Takes The Lead In The Race To Fix Healthcare With New Health Supercenters As healthcare clinics start to reopen, many patients continue to put off necessary care. For some, cost is a major barrier to care. While the hurdle is not new, rising unemployment and financial uncertainty make it harder, if not impossible, to overcome.

Healthcare 284

Healthcare Financial B2C B2B 284

Forrester IT

JUNE 22, 2020

“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the FDA approved the marketing of the first game-based digital therapeutic device.

Video 273

Video Examples B2C B2B 273

Kitaboo

FEBRUARY 2, 2021

Secure B2B and B2C distribution of content online. Apart from this, the platform provides various advanced tools for analyzing engagement metrics and helps the publishers develop different communication apps to explore new distribution channels for them. Comes with powerful analytics and user insights. Key highlights of the platform-.

Education 78

Education eBook Tools B2C 78

Forrester IT

DECEMBER 6, 2022

We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

Retail 195

Retail B2C Applications Development 195