CIO Business Intelligence
DECEMBER 9, 2024
This is particularly true with enterprise deployments as the capabilities of existing models, coupled with the complexities of many business workflows, led to slower progress than many expected. Measuring AI ROI As the complexity of deploying AI within the enterprise becomes more apparent in 2025, concerns over ROI will also grow.
CIO Business Intelligence
JANUARY 16, 2025
As IT professionals and business decision-makers, weve routinely used the term digital transformation for well over a decade now to describe a portfolio of enterprise initiatives that somehow magically enable strategic business capabilities. Ultimately, the intent, however, is generally at odds with measurably useful outcomes.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CIO Business Intelligence
APRIL 16, 2025
In todays rapidly evolving business landscape, the role of the enterprise architect has become more crucial than ever, beyond the usual bridge between business and IT. In a world where business, strategy and technology must be tightly interconnected, the enterprise architect must take on multiple personas to address a wide range of concerns.
CIO Business Intelligence
NOVEMBER 14, 2024
Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti. Profound changes, after all, require accompanying change management across the enterprise.
CIO Business Intelligence
JULY 23, 2023
When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. Most enterprise products have a reputation for being complex and versatile, but not simple and universal. They can—and should. Nothing about that screams “delightful.”
Forrester IT
FEBRUARY 27, 2019
One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].
Forrester IT
JANUARY 29, 2019
That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.
Expert insights. Personalized for you.
290 
Let's personalize your content