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Measure Creator Marketing Partnerships With A Composite Set Of Metrics

Forrester IT

Best-in-class creator marketing programs are multi-dimensional, with many different types of creators, content, and activations. As such, marketers should avoid looking for one “silver bullet” metric to determine the success of their creator partnerships.

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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

Once candidates have completed the three prerequisite certifications (chart below), they must successfully pass the Salesforce B2C Solution Architect exam, which tests their ability to design and implement multicloud solutions, as well as their understanding of the Salesforce Customer 360 Vision and Platform.

Training 219
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 times the size of the entire industry—estimated to be valued at $330 billion in the US alone, Peck says.

B2B 235
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T-Mobile, Intel, NASA unveil 5G Open Innovation Lab in Seattle to help startups tap potential of 5G

GeekWire

A new program led by T-Mobile, Intel, and NASA aims to help entrepreneurs take advantage of 5G technology and write the latest chapter in Seattle’s storied wireless history. based program just outside of Seattle. The 5G OI Lab program kicked off three weeks ago in a virtual format due to the COVID-19 crisis.

Intel 145
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3 certification tips for IT leaders looking to get ahead

CIO Business Intelligence

Saurabh Chandra, managing director at Boston Consulting Group, says, “Enterprises today demand customized solutions to meet their specific business needs. Typically, CIOs from large technology companies have strong IT skills but poor communications skills, while it’s just the opposite for CIOs in customer facing B2C companies.

Insurance 305
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Verizon Business Group transforms customer and partner experience

TM Forum

With exponential growth came operational challenges due to a complex landscape spanning 10 lines of business as a result of reorganizing its wireline and wireless segments into a seamless enterprise. The North Star EA program modernized systems, boosted enterprise efficiencies, and ensured scalability.

Groups 130
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CEOs’ top priorities for IT leaders today

CIO Business Intelligence

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Those duties are, not surprisingly, in addition to all the other fundamental ones expected of a CIO, such as ensuring that the company has a reliable, agile, and secure IT environment, as well as a robust, well-governed data program.

Survey 328