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‘Software is eating more of the world, faster’: Pandemic spotlights enterprise tech startups

GeekWire

Enterprise software companies have long dominated the Seattle and Pacific Northwest tech scene. A report from OpenView Venture Partners predicts that enterprise cloud software firms are largely “recession-proof” in part due to the increased reliance on cloud services amid the pandemic. Sunset over the Seattle skyline.

Software 144
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The State Of Influencer Marketing: Growing

Forrester IT

For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget.

Budget 361
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Here’s How SMEs Can Improve their Social Presence

Galido

Information Technology Blog - - Here’s How SMEs Can Improve their Social Presence - Information Technology Blog. Small and medium-sized enterprises (SMEs) from around the world know that social media is here to stay. Although the content is vital on social media, it’s not enough to post your content and walk away.

Social 94
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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments.

Cloud 98
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Why being better partners will maximize CSPs’ opportunities

TM Forum

CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. assembled with the help of partners. But this isn’t just a one-way opportunity. limited innovation capabilities (i.e.

B2C 130
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T-Mobile, Intel, NASA unveil 5G Open Innovation Lab in Seattle to help startups tap potential of 5G

GeekWire

The inaugural cohort of the new 5G Open Innovation Lab, before social distancing. (5G ” The program accepts both B2B and B2C companies but Brisimitzis said there is a focus on enterprise startups given the nature of 5G. Evolute – Enterprise container migration, management, and optimization. 5G OI Lab Photo).

Intel 145
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Measure Creator Marketing Partnerships With A Composite Set Of Metrics

Forrester IT

Of course, adequately measuring creator programs is easier said than done given creator relationships are often dispersed throughout the enterprise – […] As such, marketers should avoid looking for one “silver bullet” metric to determine the success of their creator partnerships.