B2C Enterprise Strategy 
CIO Business Intelligence
APRIL 16, 2025
In todays rapidly evolving business landscape, the role of the enterprise architect has become more crucial than ever, beyond the usual bridge between business and IT. In a world where business, strategy and technology must be tightly interconnected, the enterprise architect must take on multiple personas to address a wide range of concerns.
CIO Business Intelligence
JANUARY 16, 2025
As IT professionals and business decision-makers, weve routinely used the term digital transformation for well over a decade now to describe a portfolio of enterprise initiatives that somehow magically enable strategic business capabilities. Ultimately, the intent, however, is generally at odds with measurably useful outcomes.
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Forrester IT
JANUARY 29, 2019
That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.
Forrester IT
FEBRUARY 27, 2019
One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].
CIO Business Intelligence
AUGUST 28, 2024
For example, with several dozen ERPs and general ledgers, and no enterprise-wide, standard process definitions of things as simple as cost categories, a finance system with a common information model upgrade becomes a very big effort. For the technical architecture, we use a cloud-only strategy. This is a multi-year initiative.
Forrester IT
FEBRUARY 2, 2023
In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?” It’s a valid question and a totally understandable one – a common recommendation (including from Forrester) to contend with the loss of third-party […]
Forrester IT
JANUARY 13, 2020
How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. These questions are as fundamental for every organization as it is for every individual personally. Trusting a company is even more critical from a buyer perspective.
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