Forrester IT

AUGUST 19, 2020

The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021. Many companies, especially those in hard-hit industries like travel and fashion retail, were […].

B2C 300

B2C Fashion How To Travel 300

Forrester IT

JULY 13, 2021

With further rollouts in 2021/2022, we expect to see this digital currency significantly impact a variety of B2C and B2B industries across financial services, retail, transportation, and entertainment. In fact, the digital yuan […].

Banking 284

Banking B2C B2B Transportation 284

Forrester IT

MAY 8, 2020

Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. Preparing for recovery begins with measuring the evolution of consumer motivation, attitude, and behavior.

Travel 311

Travel Industry Report B2C 311

CIO Business Intelligence

JANUARY 16, 2025

My experiences as architecture principal in B2C-connected vehicle integration for the automotive OEM industry focused on unlocking and enabling the access and flow of data from vehicles globally and at scale. edge compute data distribution that connect broad, deep PLM eco-systems.

Enterprise 264

Enterprise Enterprise Architecture SAP 264

Forrester IT

APRIL 17, 2019

To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.”

Retail 268

Retail B2C Industry 268

Forrester IT

NOVEMBER 6, 2024

Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).

Industry 307

Industry B2C B2B 307

Forrester IT

OCTOBER 5, 2023

The Hollywood strikes put generative AI's impact on creative roles into the spotlight. Learn some of the long-term implications in this post.

Industry 396

Industry Advertising B2C B2B 396

CIO Business Intelligence

JANUARY 9, 2025

Success stories from both B2B and B2C sectors demonstrate the platforms versatility. For retailers and distributors, the focus is on managing complex product catalogues and multichannel distribution. Brands and manufacturers benefit from features emphasising brand consistency and efficient product information syndication.

Retail 264

Retail Data B2B B2C 264

TM Forum

NOVEMBER 3, 2021

While there is much focus within the telecoms industry currently on new revenue opportunities in the B2B and B2B2X markets, the drive to increase profitability will also require CSPs to press a giant reset button on their B2C solutions. Figure 1 B2C solutions provision – CSP SWOT analysis. Promising B2C solutions.

B2C 130

B2C Mobile Network Security 130

TM Forum

SEPTEMBER 6, 2022

This ecosystem will be capable of providing the next generation of B2B and B2C service models. Join this webinar to understand the move to 5GC and assess its impact on the telecoms industry and its customers. They are agnostic to the underlying cloud infrastructure, allowing extreme agility, flexibility, and scalability.

B2C 235

B2C B2B Transportation Agile 235

Forrester IT

DECEMBER 23, 2019

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Industry 305

Industry Retail B2C 305

Forrester IT

APRIL 7, 2025

One of the most interesting aspects of my role as a Forrester analyst is hearing marketers ask questions about how others in their position or industry are approaching measurement. A common fear I hear is that everyone else in a clients competitive set has figured things out and the client brand is being left behind. […]

Industry 195

Industry B2C Trends Data 195

Forrester IT

AUGUST 15, 2024

If you’ve ever seen the Wizard of Oz, you might remember the moment when Dorothy realizes the Wizard is not in fact all-powerful. He is just a man with a very loud voice. She also learns that she doesn’t need his power or magic to send her home – the power lies within herself. This […]

Industry 273

Industry B2C Strategy Media 273

CIO Business Intelligence

APRIL 16, 2025

tagging, component/application mapping, key metric collection) and tools incorporated to ensure data can be reported on sufficiently and efficiently without creating an industry in itself! Open source: This is an expanding offering in the industry and enterprise architecture stack beyond software, with huge potential.

Enterprise 165

Enterprise Enterprise Strategy Architecture 165

CIO Business Intelligence

FEBRUARY 20, 2023

Salesforce skills are among the most sought-after in the IT industry and demand is soaring. The B2C Commerce Architect Certification is designed for candidates who have expertise in designing global sites that support multiple brands and channels using standard design patterns and storefront integrations.

Training 219

Training B2C Cloud B2B 219

CIO Business Intelligence

FEBRUARY 15, 2024

Like many incumbents in the consumer packaged goods (CPG) industry, Henkel was slow to embrace digital technologies, resulting in a widening disconnect between the 147-year-old company and the changing needs of its customers. We’ve been lucky, I think, because we have interesting industry problems to crack,” Nilles says.

SAP 347

SAP Industry B2C Tools 347

TM Forum

JANUARY 25, 2022

By bringing together the world’s major operators to establish set standards, the industry set its own course forward. Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. total of $261 billion. ,

B2C 182

B2C B2B Architecture Cloud 182

Forrester IT

JUNE 14, 2024

The failure to rise to the AI moment puts the future of the agency industry and a decade of agencies’ business change at risk. Learn what it takes to help employees gain the skills and confidence to master AI so that fear of AI doesn’t master them.

Industry 433

Industry Advertising B2C 433

TM Forum

OCTOBER 6, 2021

When it comes to utilizing the potential of 5G networks, network slicing seems to be the technology that can offer some very exciting opportunities – not only the telecom industry, but also for others that will be able to deploy new services thanks to slicing solutions. So what are they? The power behind network slices.

Network 130

Network Industry Automotive Healthcare 130

CIO Business Intelligence

DECEMBER 6, 2023

Just a year after the release of ChatGPT, gen AI is generating value in many different industries, including retail. Every part of the industry needs to figure out how to apply gen AI to their distribution models and their shopping experiences. of B2C customers voted for Automation and AI as the top feature of support software.

Retail 288

Retail B2C Budget Tools 288

Forrester IT

SEPTEMBER 30, 2024

Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry. […] However, amidst all the changes, the importance of trust remains constant.

Banking 410

Banking Financial Industry B2C 410

Forrester IT

JANUARY 31, 2020

The Super Bowl is a perfect illustration of the trajectory of the advertising agency industry in transition, despite its cherished position as advertising’s premier event. Super Bowl Sunday remains one of the few mass media opportunities to gather a plurality of Americans, thus a vanguard advertising showcase for the industry.

Advertising 371

Advertising Media Industry B2C 371

Forrester IT

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Industry 221

Industry Programming Retail B2C 221

Forrester IT

OCTOBER 24, 2024

Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.

Media 195

Media Industry Advertising B2C 195

CIO Business Intelligence

MAY 21, 2024

The State of Website Impersonation Scams report was conducted together with Global Surveyz Research, based on the responses of 200 full-time employees ranging from Director to C-level executives at organizations in the security, fraud, digital, and web industries, operating transactional websites with traffic of more than 10,000 monthly visits.

Report 245

Report B2C Survey B2B 245

CIO Business Intelligence

JUNE 21, 2023

We were one of the most impacted industries in the pandemic economy,” says Peck, who joined Sysco as EVP and chief information and digital officer in December 2020. The pandemic forced us to review our company and the entire industry.” The breadth and depth of Sysco’s CIDO is well known in industry circles.

B2B 235

B2B B2C Cloud Tools 235

TM Forum

SEPTEMBER 5, 2022

Salesforce surveyed 6,000 B2C and B2B communications customers and 500 industry professionals to learn more about the trends shaping the global communications marketplace. Salesforce analyzes the results of its extensive survey in a new report, which you can read to learn how you: Unlock new, differentiated revenue opportunities.

Survey 130

Survey Trends B2C B2B 130

Forrester IT

NOVEMBER 4, 2016

The healthcare industry is changing rapidly as its consumers begin to demand more of the organizations from whom they receive care and insurance. In 2015, we saw the first big signal that the health insurance industry is pivoting from B2B to B2C-whether they're ready or not-as the percent of business served by group contracts dropped to 48%.

Big Data 150

Big Data Virtualization Insurance B2C 150

Forrester IT

FEBRUARY 6, 2020

Across industries, marketers struggle to create memorable, or even useful, moments with their customers. Marketers, we have a personalization problem. No, it’s not your vision — most of you aspire to deliver more anticipatory and individualized experiences — it’s your execution.

Strategy 381

Strategy Examples Industry B2C 381

Forrester IT

MARCH 31, 2022

But growth will vary significantly by industry. Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years.

Industry 370

Industry B2C B2B Trends 370

Forrester IT

DECEMBER 16, 2020

Partnering with consumers, however, is less mature and less industrialized, even if the practice is actually very widespread. Many software companies, for example, owe the lion’s share of their revenue from sales through partners. First of all, what is a consumer partner, or […].

Examples 382

Examples Software Software Industry 382

Forrester IT

APRIL 5, 2022

In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […]. While conventional wisdom suggests that authenticity means “being yourself,” that quickly breaks down when CMOs translate the sentiment into action.

Authentication 369

Authentication Industry Report Data 369

TM Forum

DECEMBER 8, 2021

The telecoms industry is undergoing great change across operational technologies, IT, service forms and the customer relationship. This report gathers five articles by industry analyst, Teresa Cottam. Read the report to find out: is it finally time to reinvent the B2C solution model? how do CSPs sell more to SMEs?

B2C 130

B2C Industry Report Enterprise 130

Forrester IT

FEBRUARY 25, 2020

The COVID-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad. In spite of difficulties, leading luxury brands responded quickly to the crisis and took positive initiatives in brand communication, customer engagement and digital marketing.

Industry 356

Industry Retail B2C Social 356

CIO Business Intelligence

JUNE 27, 2023

It’s a problem for the digital supply chain. “Born as a home delivery carrier, we experienced firsthand the challenges of an industry that relies on complex fulfillment networks supported by disjointed digital systems,” says Antonio Perini, CEO, Milkman Technologies. Without it, customer loyalty wanes.

SAP 244

SAP Retail Transportation B2C 244

CIO Business Intelligence

JUNE 17, 2022

Typically, CIOs from large technology companies have strong IT skills but poor communications skills, while it’s just the opposite for CIOs in customer facing B2C companies. Taking courses regularly in a particular industry domain can “lend an edge to a CIO,” Bhargava says. “If

Insurance 305

Insurance Course Apparel Information Security 305

TM Forum

JANUARY 25, 2022

As a result, they are examining how the customer experience (CX) they deliver to different B2B market segments and industry verticals must change and improve. What makes a customer experience and BSS strategy for B2B different from one for B2C. Which technical challenges are proving the biggest hurdles to B2B CX improvements.

B2B 130

B2B B2C Survey Strategy 130