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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

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CEOs’ top priorities for IT leaders today

CIO Business Intelligence

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Those duties are, not surprisingly, in addition to all the other fundamental ones expected of a CIO, such as ensuring that the company has a reliable, agile, and secure IT environment, as well as a robust, well-governed data program.

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