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Meet Your Newest B2C Martech Analyst

Forrester IT

Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […].

B2C 312
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20 Mobile Trends for 2020

Forrester IT

It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and […].

Mobile 389
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Is Your Bank Ready For What’s Next In Mobile?

Forrester IT

Bank executives and their teams face rising customer expectations, evolving needs and behaviors, and new competitive threats — and mobile experiences are at the center of it all. The share of consumers using mobile apps for banking has spiked (overtaking online banking).

Banking 221
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Reimagine Mobile To Activate Your Total Brand Experience

Forrester IT

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 341
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This Halloween, Don’t Get Spooked By In-Game Mobile Ads

Forrester IT

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month.

Mobile 396
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What To Expect From Mobile World Congress 2019 Beyond 5G and Foldable Phones?

Forrester IT

For the first time in 15 years, I will not attend Mobile World Congress. When I mentioned this to some clients, some of them told me: “yes, you’re right, mobile is dead. There is no innovation anymore. It is all about AI and blockchain these days” ?!! I could not disagree more. The reason I […].

Mobile 313
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The Rising Bar For Retailer Mobile App Experiences — Are You Ready?

Forrester IT

Use best-in-class examples to prioritize your retail mobile app development.

Retail 259