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Did You Hear? Social Networks Want In On Audio

Forrester IT

First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where users can join live conversations with people and topics they follow.

Social 448
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Adobe Summit 2018: Unleash The Experience Makers!

Forrester IT

Today, B2B and B2C customers observe a brand’s overall experience, not simply select products or touchpoints. “Make experience your business,” Adobe’s rallying cry, is timely.

Adobe 47
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Is it finally time to reinvent the B2C model?

TM Forum

While there is much focus within the telecoms industry currently on new revenue opportunities in the B2B and B2B2X markets, the drive to increase profitability will also require CSPs to press a giant reset button on their B2C solutions. Figure 1 B2C solutions provision – CSP SWOT analysis. Promising B2C solutions.

B2C 130
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Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks

Forrester IT

As retail media networks have grown and diversified, so have the problems in adtech. Ad fraud, made-for-arbitrage, and AI-Generated content farms are multiplying, riddling the once “easy” task of programmatic buying with brand-safety pitfalls.

Retail 259
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5G core: Exploring CSP approaches

TM Forum

5G Core (5GC) networks are now coming online in live CSP networks and their functions are entirely software-based and cloud-native. 5G core networks form the heart of a standalone 5G ecosystem when they are connected to 5G RAN and SDN transport domains within a modernized IT environment.

B2C 235
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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
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2030 Vision: How the telco industry’s past successes will shape its future

TM Forum

Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. By the end of 2019, nearly two-thirds of CSPs were experiencing commoditization in the B2C market. for farmers leveraging 5G networks).

B2C 182