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Did You Hear? Social Networks Want In On Audio

Forrester IT

First the social networks conquered text. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. Then they dominated video. And now, the new frontier: audio.

Social 448
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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
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Adobe Summit 2018: Unleash The Experience Makers!

Forrester IT

Today, B2B and B2C customers observe a brand’s overall experience, not simply select products or touchpoints. “Make experience your business,” Adobe’s rallying cry, is timely.

Adobe 47
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Listen Up: Here Is Forrester’s Overview Of 31 Social Listening Platforms 

Forrester IT

53% of business and technology decision-makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their firm’s goal of addressing rising customer expectations.

Social 199
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Q1 Earnings: Google, Amazon, Facebook, Twitter, Snapchat Advertising Decelerates While Usage Accelerates

Forrester IT

As far as the advertising triopoly and the social networks are concerned, however, advertising in Q1 surpassed bleak expectations and usage is booming — but not all is how it appears to be. The global economy is in recession: US Q1 GDP declined 4.8%, and the eurozone’s contraction set a record.

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The Facebook And Twitter Q2 Earnings Story: Quality Over Quantity

Forrester IT

Facebook continues to diversify by augmenting its core Facebook social network with ancillary products (Instagram, […]. But in our world, 43% YOY increase in revenue and 11% YOY increase in DAUs and MAUs is still a solid performance.

Social 250
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Here’s How SMEs Can Improve their Social Presence

Galido

Information Technology Blog - - Here’s How SMEs Can Improve their Social Presence - Information Technology Blog. Small and medium-sized enterprises (SMEs) from around the world know that social media is here to stay. Choose the Right Networks. Set a Goal. Actively Engage Your Audience.

Social 94