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Customer Experience: France Is Lagging Behind

Forrester IT

for a networking event to discuss CX trends and best […]. After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France.

Trends 364
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Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks

Forrester IT

As retail media networks have grown and diversified, so have the problems in adtech. Ad fraud, made-for-arbitrage, and AI-Generated content farms are multiplying, riddling the once “easy” task of programmatic buying with brand-safety pitfalls.

Retail 259
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ATD banks on B2B digital transformation

CIO Business Intelligence

For the past decade, the Amazon.com effect has spread digital disruption to every corner of the B2C world, spurring incumbent, consumer-facing enterprises to undertake massive digital transformation initiatives as a matter of survival. In many cases, they were forced to move because of disruptions in their sales teams and/or supply chain.”.

B2B 246
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Telco revenue growth: taking it to the next level

TM Forum

The report covers: Overall revenue trends and what is happening in B2B and B2C markets. Prospects in service areas such as mobile private networks, cloud, IoT and platforms. It explores which sectors and services they are focusing on and what are the likely growth areas – as well as those in decline.

B2C 130
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B2B Lead Generation Trends for 2019

Galido

Information Technology Blog - - B2B Lead Generation Trends for 2019 - Information Technology Blog. Unlike B2C, this area is characterized by an extreme specialization and by the presence of increasingly precise niches. As 2019 approaches, there are different predictions regarding the expected B2B marketing trends next year.

B2B 18
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The Milkman always delivers via efficient and green last-mile operations

CIO Business Intelligence

When retailers jumped on the trend, offering in-store and digital buying experiences, they struggled to deliver the frictionless and secure omnichannel journey that consumers expect from purchase to doorstep. Taming the complexity of today’s fulfilment networks for omnichannel is the most exciting challenge ever.”

SAP 244
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Is AI hype out of control? Assessing AI-related marketing tactics on the GeekWire 200

GeekWire

I have a wide network of product managers and data scientists, and the vast majority of them are working on an AI integration or product of some sort. Im a data scientist in Seattle, so I wondered: how are local companies approaching the AI trend? B2B and B2C companies alike are on the cutting-edge, building revolutionary tech.

B2B 85