B2C and Programming - Information Technology Zone

How To Level-Up Your Creator Marketing Program

Forrester IT

JANUARY 23, 2025

Creator marketing programs have become a cornerstone of the social media marketing strategy across industries. As two-thirds of B2C marketing decision makers planned to increase investment in creator/influencer programs in 2024, teams from experimental to […]

Programming

Programming B2C How To Media

Consumers Crave More Than Discounts From Loyalty Programs

Forrester IT

JANUARY 23, 2025

Last week, my dentist invited me to join their loyalty program. Its official: the loyalty program is the go-to customer relationships marketing tactic. Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 88%, and in Australia 93%.

Programming

Programming Survey Retail B2C

Can AI Improve Your Loyalty Program?

Forrester IT

MARCH 26, 2024

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

Programming

Programming Strategy B2C

Webinars

How to Achieve High-Accuracy Results When Using LLMs

MORE WEBINARS

Data Privacy Day, B2C Marketing Edition

Forrester IT

JANUARY 27, 2023

It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. The privacy landscape is shifting quickly.

B2C

B2C Data Programming

Changing Your Loyalty Program? Here’s What To Consider

Forrester IT

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Programming

Programming Change Management Retail B2C

Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs

Forrester IT

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Programming

Programming B2C Media Strategy

How Consumers Really Feel About Your Loyalty Program

Forrester IT

OCTOBER 15, 2018

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend.

Programming

Programming Data B2C

Prepare For 2023: Sharpen Your Loyalty Data Collection This Holiday Season

Forrester IT

NOVEMBER 1, 2022

Use your loyalty program to collect consumer data and boost B2C sales this holiday season.

B2C

B2C Data Programming

Paid Loyalty Programs Pique Premium Interest

Forrester IT

MAY 19, 2023

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

Programming

Programming Retail B2C Strategy

Balanced Benefits Give Loyalty Programs A Competitive Advantage

Forrester IT

FEBRUARY 14, 2025

Maximize loyalty program effectiveness with a balanced mix of transactional benefits that offer monetary value, and non-transactional benefits that spark more emotional connections.

Programming

Programming B2C

GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

JULY 10, 2020

But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. 57), which chose to turn down its Paycheck Protection Program loan after seeing sales momentum; smart home device maker Wyze Labs (No. Crowd Cow delivers a variety of protein products direct to consumers.

B2C

B2C Company Education Virtualization

Measure Creator Marketing Partnerships With A Composite Set Of Metrics

Forrester IT

DECEMBER 4, 2024

Best-in-class creator marketing programs are multi-dimensional, with many different types of creators, content, and activations. Of course, adequately measuring creator programs is easier said than done given creator relationships are often dispersed throughout the enterprise – […]

Programming

Programming Course Enterprise Enterprise

Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

FEBRUARY 20, 2023

Once candidates have completed the three prerequisite certifications (chart below), they must successfully pass the Salesforce B2C Solution Architect exam, which tests their ability to design and implement multicloud solutions, as well as their understanding of the Salesforce Customer 360 Vision and Platform.

Training

Training B2C Cloud B2B

Partner Relationship Management (PRM) Comes Of Age

Forrester IT

NOVEMBER 2, 2018

With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking. Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Programming

Programming B2C B2B Strategy

Think Privacy’s Just A Cost Center? Think Again.

Forrester IT

MARCH 6, 2019

Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. But what if we told you that customer-centric privacy programs […]. In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018.

Budget

Budget Programming B2C Security

The Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live

Forrester IT

JULY 15, 2019

And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. Consumers are connected, empowered, and experimental. This reality makes loyalty harder than ever to earn.

Programming

Programming B2C

Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Forrester IT

FEBRUARY 5, 2019

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. For Marriott, the stakes […].

Programming

Programming B2C

Media Agency Reviews Are Coming In 2022

Forrester IT

JANUARY 11, 2022

From increasingly strict data privacy in government and big tech to tectonic shifts in consumers’ digital behaviors to the innovation programs to meet consumers […].

Media

Media Meeting Government Programming

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

APRIL 27, 2020

Many received harsh backlash after applying for and receiving funds from the Paycheck Protection Program (PPP), intended to help small businesses keep their workforces employed amid the COVID-19 crisis. The US government allocated $349 billion to the program, but many small businesses were denied after larger players received […].

Small Business

Small Business Programming Government B2C

Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester IT

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Strategy

Strategy Analysis Programming Data

Improve Your Loyalty Results With A Loyalty Services Provider

Forrester IT

AUGUST 16, 2023

Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Services providers help here.

Programming

Programming Change Management Analysis Retail

Ready Your Brand For Social Justice.

Forrester IT

AUGUST 24, 2020

For some, like Ben & Jerry’s and Microsoft, this came naturally; they had long-standing programs to advance social justice. Neutrality Is No Longer An Option In the summer of 2020, brands did something they had never done before. They spoke up about race.

Social

Social Programming Microsoft B2C

2017 Predictions: Big Data, Digital, and Virtual Care Key to Engage Healthcare’s Empowered Consumer

Forrester IT

NOVEMBER 4, 2016

Not only are healthcare consumers sharing more financial risk for the insurance and care they receive, but they are increasingly purchasing insurance outside of group contracts via exchanges or Medicare and Medicaid programs. Providers and payers continue to struggle to understand what engages the healthcare consumer.

Big Data

Big Data Virtualization Insurance B2C

If You Want Customer Loyalty, You Need A Value Exchange

Forrester IT

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Programming

Programming Strategy Retail B2C

Seattle’s Create33 and Microsoft form startup accelerator supporting entrepreneurs of color

GeekWire

JULY 17, 2020

For the past month, the Startup Success Program has been providing resources and support to the 27 startups in its inaugural six-month cohort. Golden Sherpa CEO Margie Bensching said that the program has already had a meaningful impact on her Spokane, Wash.,-based Rebecca Lovell. Golden Sherpa CEO Margie Bensching. (JP based startup.

Microsoft

Microsoft Programming B2C B2B

Sysco’s recipe for growth centers on IT

CIO Business Intelligence

JUNE 21, 2023

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 times the size of the entire industry—estimated to be valued at $330 billion in the US alone, Peck says.

B2B

B2B B2C Cloud Tools

CX Summit North America Day 2: Achieving Boundless Experiences Through Alignment

Forrester IT

JUNE 19, 2024

Yesterday’s program gave us an exciting glimpse of a very near future in which human and AI capabilities will dynamically blend to enable boundless, innovative experiences. Today, we looked more closely at a critical human part of this equation: alignment of strategy and teams.

Programming

Programming Strategy B2C

Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Forrester IT

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Programming

Programming Retail B2C Trends

Choose Your Loyalty Service Provider Based On Three Capabilities

Forrester IT

AUGUST 25, 2021

Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […].

Survey

Survey Strategy Programming Change Management

The Milkman always delivers via efficient and green last-mile operations

CIO Business Intelligence

JUNE 27, 2023

Moreover, Milkman Technologies’ ability to address both the B2B and B2C markets through a single cloud platform for first and last-mile logistics bridges the gap between two previously separated ends of the digital supply chain. “Taming the complexity of today’s fulfilment networks for omnichannel is the most exciting challenge ever.”

SAP

SAP Retail Transportation B2C

Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester IT

DECEMBER 20, 2019

Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, […].

Industry

Industry Programming Retail B2C

Spur Innovation with an Open and Intelligent Digital Transformation 2.0 Platform

TM Forum

AUGUST 30, 2022

Nevertheless, the lack of clear B2B and B2C scenarios hinders CSPs from realizing the monetization of 5G investments. Jio in India and Vodacom in South Africa) have imbibed the best practices from OTT players, developing the Super App to gather partners from various industries into an ecosystem via mini-programs. Some CSPs (e.g.,

Devops

Devops B2C Agile B2B

3 certification tips for IT leaders looking to get ahead

CIO Business Intelligence

JUNE 17, 2022

Typically, CIOs from large technology companies have strong IT skills but poor communications skills, while it’s just the opposite for CIOs in customer facing B2C companies. This is where management development programs from reputable institutions can play an important role.

Insurance

Insurance Course Apparel Information Security

My sustainability story: Why Orange Poland is at the coalface of change

TM Forum

JULY 11, 2022

This complements our long-running Energy Optimization Program that allowed us to reduce emissions by around 15% between 2015 and 2020. We also put in place an intensive education program for employees and managers identified as key in helping address our climate challenges. So far four thousand people have completed it.

Energy

Energy B2C Education B2B

Schrodinger’s Open Banking

CIO Business Intelligence

SEPTEMBER 2, 2022

Pushed in part by an assault by upstart fintechs and non-financial tech giants like Google and Apple, North American financial institutions are turning to application programming interfaces (APIs) as a key way to reach new customers and compete. The competition is Toast.

Banking

Banking Financial Applications B2C

Schrodinger’s Open Banking

CIO Business Intelligence

AUGUST 31, 2022

Pushed in part by an assault by upstart fintechs and non-financial tech giants like Google and Apple, North American financial institutions are turning to application programming interfaces (APIs) as a key way to reach new customers and compete. The competition is Toast.

Banking

Banking Financial Applications B2C

T-Mobile, Intel, NASA unveil 5G Open Innovation Lab in Seattle to help startups tap potential of 5G

GeekWire

MAY 19, 2020

A new program led by T-Mobile, Intel, and NASA aims to help entrepreneurs take advantage of 5G technology and write the latest chapter in Seattle’s storied wireless history. based program just outside of Seattle. The 5G OI Lab program kicked off three weeks ago in a virtual format due to the COVID-19 crisis.

Intel

Intel Mobile Wireless Programming

CEOs’ top priorities for IT leaders today

CIO Business Intelligence

MAY 13, 2024

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Those duties are, not surprisingly, in addition to all the other fundamental ones expected of a CIO, such as ensuring that the company has a reliable, agile, and secure IT environment, as well as a robust, well-governed data program.

Survey

Survey Strategy Data Real Estate

Play The Long Game With Email Marketing This Holiday

Forrester IT

OCTOBER 14, 2021

The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.

Programming

Programming Retail B2C

CX APAC 2023: Bold Focus

Forrester IT

MARCH 2, 2023

Amid these challenges, customer experience (CX) programs […] Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic, and geopolitical crises have pushed uncertainty to extreme levels.

Engineering

Engineering Programming System B2C

Level Up Your Loyalty Marketing With Zero-Party Data

Forrester IT

SEPTEMBER 14, 2022

Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data.

Data

Data Programming B2C Strategy

Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Forrester IT

AUGUST 5, 2022

This includes the federal student financial aid program FAFSA sending […]. Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors.

Financial

Financial Mobile Programming Data

Get It Together — Now Is The Time For Marketing Resource Management

Forrester IT

MARCH 2, 2022

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. What Is A Marketing Resource Management (MRM) Solution? Why Do Marketers Need MRM?

Resources

Resources Program Management Budget Programming

Now Is The Time For Marketers To Invest In Marketing Resource Management

Forrester IT

MARCH 2, 2022

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. What Is A Marketing Resource Management (MRM) Solution? Why Do Marketers Need MRM?

Resources

Resources Program Management Budget Programming

How To Level-Up Your Creator Marketing Program

Consumers Crave More Than Discounts From Loyalty Programs

Webinars

Trending Sources

Can AI Improve Your Loyalty Program?

Webinars

Data Privacy Day, B2C Marketing Edition

Changing Your Loyalty Program? Here’s What To Consider

Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs

How Consumers Really Feel About Your Loyalty Program

Prepare For 2023: Sharpen Your Loyalty Data Collection This Holiday Season

Paid Loyalty Programs Pique Premium Interest

Balanced Benefits Give Loyalty Programs A Competitive Advantage

GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

Measure Creator Marketing Partnerships With A Composite Set Of Metrics

Salesforce certification guide: Roles, paths, exams, cost, training, requirements

Partner Relationship Management (PRM) Comes Of Age

Think Privacy’s Just A Cost Center? Think Again.

The Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live

Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Media Agency Reviews Are Coming In 2022

FORRward: A Weekly Read For Tech And Marketing Execs

Use Marketing Analytics To Support Your 2023 Marketing Strategy

Improve Your Loyalty Results With A Loyalty Services Provider

Ready Your Brand For Social Justice.

2017 Predictions: Big Data, Digital, and Virtual Care Key to Engage Healthcare’s Empowered Consumer

If You Want Customer Loyalty, You Need A Value Exchange

Seattle’s Create33 and Microsoft form startup accelerator supporting entrepreneurs of color

Sysco’s recipe for growth centers on IT

CX Summit North America Day 2: Achieving Boundless Experiences Through Alignment

Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Choose Your Loyalty Service Provider Based On Three Capabilities

The Milkman always delivers via efficient and green last-mile operations

Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Spur Innovation with an Open and Intelligent Digital Transformation 2.0 Platform

3 certification tips for IT leaders looking to get ahead

My sustainability story: Why Orange Poland is at the coalface of change

Schrodinger’s Open Banking

Schrodinger’s Open Banking

T-Mobile, Intel, NASA unveil 5G Open Innovation Lab in Seattle to help startups tap potential of 5G

CEOs’ top priorities for IT leaders today

Play The Long Game With Email Marketing This Holiday

CX APAC 2023: Bold Focus

Level Up Your Loyalty Marketing With Zero-Party Data

Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Get It Together — Now Is The Time For Marketing Resource Management

Now Is The Time For Marketers To Invest In Marketing Resource Management

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