B2C Programming Retail 
Forrester IT
JANUARY 23, 2025
Last week, my dentist invited me to join their loyalty program. Its official: the loyalty program is the go-to customer relationships marketing tactic. Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 88%, and in Australia 93%.
Forrester IT
OCTOBER 25, 2022
Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.
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Forrester IT
MAY 19, 2023
Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]
CIO Business Intelligence
JUNE 27, 2023
When retailers jumped on the trend, offering in-store and digital buying experiences, they struggled to deliver the frictionless and secure omnichannel journey that consumers expect from purchase to doorstep. Or, why it didn’t arrive at all? Plus, they expect options to reschedule or re-route their orders when the unforeseen happens.
CIO Business Intelligence
APRIL 26, 2022
Despite nearly $1 billion in online revenue in 2020, the web-based outdoor recreational retailer was running its entire business on an outdated and unsupported e-commerce platform called ADT. Backcountry also lacked many core services critical for an online retailer — no CMS, no analytics, no data platform, and no data lake.
Forrester IT
AUGUST 16, 2023
Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Services providers help here.
Forrester IT
FEBRUARY 13, 2024
I regularly have discussions with clients who want to create a loyalty program.
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