B2C, Programming and Strategy - Information Technology Zone

How To Level-Up Your Creator Marketing Program

Forrester IT

JANUARY 23, 2025

Creator marketing programs have become a cornerstone of the social media marketing strategy across industries. As two-thirds of B2C marketing decision makers planned to increase investment in creator/influencer programs in 2024, teams from experimental to […]

Programming

Programming B2C How To Media

Can AI Improve Your Loyalty Program?

Forrester IT

MARCH 26, 2024

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

Programming

Programming Strategy B2C

Changing Your Loyalty Program? Here’s What To Consider

Forrester IT

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Programming

Programming Change Management Retail B2C

Webinars

Automation, Evolved: Your New Playbook For Smarter Knowledge Work

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Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs

Forrester IT

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Programming

Programming B2C Media Strategy

Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester IT

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Strategy

Strategy Analysis Programming Data

Paid Loyalty Programs Pique Premium Interest

Forrester IT

MAY 19, 2023

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

Programming

Programming Retail B2C Strategy

If You Want Customer Loyalty, You Need A Value Exchange

Forrester IT

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Programming

Programming Strategy Retail B2C

Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

FEBRUARY 20, 2023

Once candidates have completed the three prerequisite certifications (chart below), they must successfully pass the Salesforce B2C Solution Architect exam, which tests their ability to design and implement multicloud solutions, as well as their understanding of the Salesforce Customer 360 Vision and Platform.

Training

Training B2C Cloud B2B

Choose Your Loyalty Service Provider Based On Three Capabilities

Forrester IT

AUGUST 25, 2021

Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs.

Survey

Survey Strategy Programming Change Management

CX Summit North America Day 2: Achieving Boundless Experiences Through Alignment

Forrester IT

JUNE 19, 2024

Yesterday’s program gave us an exciting glimpse of a very near future in which human and AI capabilities will dynamically blend to enable boundless, innovative experiences. Today, we looked more closely at a critical human part of this equation: alignment of strategy and teams.

Programming

Programming Strategy B2C

Measure Creator Marketing Partnerships With A Composite Set Of Metrics

Forrester IT

DECEMBER 4, 2024

Best-in-class creator marketing programs are multi-dimensional, with many different types of creators, content, and activations. Of course, adequately measuring creator programs is easier said than done given creator relationships are often dispersed throughout the enterprise – […]

Programming

Programming Course Enterprise Enterprise

Partner Relationship Management (PRM) Comes Of Age

Forrester IT

NOVEMBER 2, 2018

With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking. Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Programming

Programming B2C B2B Strategy

CEOs’ top priorities for IT leaders today

CIO Business Intelligence

MAY 13, 2024

Corporate and IT strategy are one, and technology is the tool to deliver strategic objectives. That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. I believe we’re in a post-alignment world. a real estate and parking investment, development, and operations company.

Survey

Survey Strategy Data Real Estate

Sysco’s recipe for growth centers on IT

CIO Business Intelligence

JUNE 21, 2023

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 CIO, Digital Transformation, IT Leadership, IT Strategy

B2B

B2B B2C Cloud Tools

Improve Your Loyalty Results With A Loyalty Services Provider

Forrester IT

AUGUST 16, 2023

Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Services providers help here.

Programming

Programming Change Management Analysis Retail

Ready Your Brand For Social Justice.

Forrester IT

AUGUST 24, 2020

For some, like Ben & Jerry’s and Microsoft, this came naturally; they had long-standing programs to advance social justice. Neutrality Is No Longer An Option In the summer of 2020, brands did something they had never done before. They spoke up about race.

Social

Social Programming Microsoft B2C

Backcountry modernizes for the cloud era

CIO Business Intelligence

APRIL 26, 2022

B2C expert Nallani — who had previously helped modernize Gymboree, the Gap, and Macy’s — was tapped as an advisor to identify the holes in Backcountry’s digital strategy and come up with a plan. Backcountry’s Personalization At Scale program, which is already under way, will take time to pay off, the CTO says. Washington, D.C.;

Cloud

Cloud CTO Hire CTO Retail

My sustainability story: Why Orange Poland is at the coalface of change

TM Forum

JULY 11, 2022

strategy in Poland we are focusing on reducing our emissions from fuels, GHG leaks from systems and – above all – energy use by 65% compared to 2015. This complements our long-running Energy Optimization Program that allowed us to reduce emissions by around 15% between 2015 and 2020. As part of Orange Group’s.

Energy

Energy B2C Education B2B

3 certification tips for IT leaders looking to get ahead

CIO Business Intelligence

JUNE 17, 2022

Typically, CIOs from large technology companies have strong IT skills but poor communications skills, while it’s just the opposite for CIOs in customer facing B2C companies. IT leaders seeking to advance their skills and careers need to build a strategy aimed at squeezing the maximum value out of what certifications can offer.

Insurance

Insurance Course Apparel Information Security

Verizon Business Group transforms customer and partner experience

TM Forum

MARCH 11, 2022

The merged Verizon Business Group (VBG) undertook North Star, a flagship program, to consolidate the Enterprise Architecture (EA) and transform Verizon into a customer-centric organization. The North Star EA program modernized systems, boosted enterprise efficiencies, and ensured scalability. Himanshu, VBG Enterprise Architecture. :

Groups

Groups Architecture Infosys Programming

CX APAC 2023: Bold Focus

Forrester IT

MARCH 2, 2023

Amid these challenges, customer experience (CX) programs […] Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic, and geopolitical crises have pushed uncertainty to extreme levels.

Engineering

Engineering Programming System B2C

Level Up Your Loyalty Marketing With Zero-Party Data

Forrester IT

SEPTEMBER 14, 2022

Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data.

Data

Data Programming B2C Strategy

Get It Together — Now Is The Time For Marketing Resource Management

Forrester IT

MARCH 2, 2022

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. What Is A Marketing Resource Management (MRM) Solution? Why Do Marketers Need MRM?

Resources

Resources Program Management Budget Programming

Now Is The Time For Marketers To Invest In Marketing Resource Management

Forrester IT

MARCH 2, 2022

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. What Is A Marketing Resource Management (MRM) Solution? Why Do Marketers Need MRM?

Resources

Resources Program Management Budget Programming

How new business models are shaping CSPs' service operations

TM Forum

SEPTEMBER 16, 2021

BSS strategies for new lines of business' looks at the scale of the opportunity and why CSPs are. Recent research conducted for our upcoming Benchmark report, Mapping a path to revenue growth, shows that B2C revenues overall have been declining by around 1.5% This excerpt from our latest report. '. going to all this trouble.

B2B

B2B B2C Cloud Network

Leveraging AI/ML to Drive CX Business Outcomes Proactively

TM Forum

NOVEMBER 11, 2021

The Catalyst project is a joint innovation program by Huawei, leading communication service providers (CSPs), and partners which harnesses the full power of AI to more accurately discover customer needs and context. First, a unified customer experience strategy must be established. TM Forum Catalyst Awards. external_url. Mohammad S.

Operating Systems

Operating Systems Telecommunications System Network

CaaS, marketplaces and zero-touch partnering aim for innovation and automation

TM Forum

SEPTEMBER 10, 2021

The teams recently published white papers laying out the challenges and strategies for handling these. These are controlled B2C ecosystems where the marketplace owner’s platform displays everything for sale and processes purchases. All of these three programs continue their work to the next phase. Joann O’Brien.

B2C

B2C Software Software Enterprise

Chatbots

Dataconomy

FEBRUARY 26, 2025

Chatbots are software programs designed to simulate human-like conversations through text or voice, making them increasingly prevalent in both B2C and B2B settings. Consumer data insights: Chatbots gather valuable data, enhancing service strategies. What are chatbots?

B2C

B2C Artificial Intelligence B2B Applications

With shorter cash runways, here’s how startup founders can get to profitability faster

GeekWire

JULY 16, 2023

Additionally, implementing referral programs can provide incentives for customers to actively refer to your business. This applies to both B2B and B2C models. Adopting these strategies allows you to position your startup for success, regardless of the prevailing funding climate. Customers want to be heard and feel valued.

B2C

B2C B2B Survey Network

Enhance telecom strength, collaborate with partners: Huawei accelerates 5G business success

TM Forum

SEPTEMBER 30, 2021

To scale up 5G applications' shift from pilot programs to commercial deployments, their IT must leverage all-new digital technologies and collaborate with partners to explore innovative ICT services to meet both present and future industry demands. . Through a strategy of.

B2B

B2B Agile Network Industry

When transformation needs a home

CIO Business Intelligence

APRIL 14, 2025

For some, the concept of a transformation function evokes little more than a program management office. Maybe they collapse down to two P&LsB2B and B2C, for instance. And thats where a transformation function can helpnot to rewrite the org chart, but to enable the enterprise mindset your strategy now calls for.

B2C

B2C Program Management Resources Strategy

Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

AUGUST 9, 2022

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

B2B

B2B Data B2C IBM

Schrodinger’s Open Banking

CIO Business Intelligence

SEPTEMBER 2, 2022

Pushed in part by an assault by upstart fintechs and non-financial tech giants like Google and Apple, North American financial institutions are turning to application programming interfaces (APIs) as a key way to reach new customers and compete. The competition is Toast.

Banking

Banking Financial Applications B2C

Schrodinger’s Open Banking

CIO Business Intelligence

AUGUST 31, 2022

Pushed in part by an assault by upstart fintechs and non-financial tech giants like Google and Apple, North American financial institutions are turning to application programming interfaces (APIs) as a key way to reach new customers and compete. The competition is Toast.

Banking

Banking Financial Applications B2C

My API Story: Extending the power of digital access

TM Forum

JULY 26, 2022

I bring 20+ years of focused expertise in delivering business-outcome based niche IT solutions to accelerate enterprise digital transformation initiatives, API Management, digital ecosystem enablement and digital marketplace strategies for customers across the telecommunications sector. Why do you believe in TM Forum’s Open API program?

B2C

B2C Telecommunications B2B Programming

Meet Forrester’s New Principal Analyst Covering Loyalty Marketing: John Pedini

Forrester IT

NOVEMBER 18, 2024

In 2025, we expect consumer usage of loyalty programs to grow amid declines in overall brand loyalty. Though loyalty programs offer the rewards that price-conscious consumers crave, companies struggle to inspire emotional loyalty across various tactics aimed at improving retention.

Meeting

Meeting Programming Strategy Company

How To Level-Up Your Creator Marketing Program

Can AI Improve Your Loyalty Program?

Webinars

Trending Sources

Changing Your Loyalty Program? Here’s What To Consider

Webinars

Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs

Use Marketing Analytics To Support Your 2023 Marketing Strategy

Paid Loyalty Programs Pique Premium Interest

If You Want Customer Loyalty, You Need A Value Exchange

Salesforce certification guide: Roles, paths, exams, cost, training, requirements

Choose Your Loyalty Service Provider Based On Three Capabilities

CX Summit North America Day 2: Achieving Boundless Experiences Through Alignment

Measure Creator Marketing Partnerships With A Composite Set Of Metrics

Partner Relationship Management (PRM) Comes Of Age

CEOs’ top priorities for IT leaders today

Sysco’s recipe for growth centers on IT

Improve Your Loyalty Results With A Loyalty Services Provider

Ready Your Brand For Social Justice.

Backcountry modernizes for the cloud era

My sustainability story: Why Orange Poland is at the coalface of change

3 certification tips for IT leaders looking to get ahead

Verizon Business Group transforms customer and partner experience

CX APAC 2023: Bold Focus

Level Up Your Loyalty Marketing With Zero-Party Data

Get It Together — Now Is The Time For Marketing Resource Management

Now Is The Time For Marketers To Invest In Marketing Resource Management

How new business models are shaping CSPs' service operations

Leveraging AI/ML to Drive CX Business Outcomes Proactively

CaaS, marketplaces and zero-touch partnering aim for innovation and automation

Chatbots

With shorter cash runways, here’s how startup founders can get to profitability faster

Enhance telecom strength, collaborate with partners: Huawei accelerates 5G business success

When transformation needs a home

Data mining for B2B churn and loyalty management in India and South Asia

Schrodinger’s Open Banking

Schrodinger’s Open Banking

My API Story: Extending the power of digital access

Meet Forrester’s New Principal Analyst Covering Loyalty Marketing: John Pedini

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