Forrester IT
MAY 29, 2019
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019.
CIO Business Intelligence
JANUARY 9, 2025
Australian retailers have spent much of the last few years buffeted by economic challenges. A rebound is on the horizon, which means a substantial opportunity for growth for those retailers that can get ahead of the curve. Many retailers are looking to AI for that competitive advantage.
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Forrester IT
MARCH 17, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail.
Forrester IT
OCTOBER 23, 2020
B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.
Forrester IT
MAY 6, 2024
Read Principal Analyst Emily Pfeiffer's insights on the shifts in the B2C Commerce market over the past two years.
Forrester IT
OCTOBER 4, 2022
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
Forrester IT
SEPTEMBER 18, 2020
One of the biggest transformations in retail that Forrester highlighted in its recent B2C buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with marketplaces like Alibaba, Amazon, and others around the world. (“Brand manufacturers” are traditionally wholesale companies that distribute (..)
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