IT Toolbox

JUNE 20, 2016

B2C purchases are highly influenced by social media. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Here are three of the hottest social engagement trends for B2C this summer.

B2C 113

B2C Social Trends Strategy 113

Forrester IT

MAY 13, 2020

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

Media 511

Media Social Report Company 511

Forrester IT

FEBRUARY 11, 2021

First the social networks conquered text. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. Then they dominated video. And now, the new frontier: audio.

Social 448

Social Network Video Advertising 448

Forrester IT

JANUARY 29, 2021

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539

Social Media Network Report 539

Forrester IT

JUNE 17, 2020

Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe. The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020.

B2C 355

B2C Social Applications 355

Forrester IT

JANUARY 24, 2024

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Media 259

Media Social Advertising B2C 259

Forrester IT

AUGUST 24, 2020

For some, like Ben & Jerry’s and Microsoft, this came naturally; they had long-standing programs to advance social justice. Neutrality Is No Longer An Option In the summer of 2020, brands did something they had never done before. They spoke up about race.

Social 341

Social Programming Microsoft B2C 341

Forrester IT

JULY 17, 2023

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. However, that doesn’t mean all of these partnerships will succeed.

B2C 195

B2C Advertising Survey Report 195

Forrester IT

MAY 24, 2022

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend.

B2C 195

B2C Meeting Advertising Survey 195

Forrester IT

FEBRUARY 7, 2019

You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis. The reality: This is exaggerated.

Social 341

Social Artificial Intelligence Analysis Training 341

Forrester IT

JANUARY 31, 2022

Social Values, Employer Branding, And Econ 101 The role of social values in motivating consumer behavior is a topic that gets a lot of attention. We’ve even built an econometric model to identify and size consumer segments with the greatest likelihood to purchase based on social considerations.

Social 195

Social B2C Trends 195

Forrester IT

JULY 1, 2024

What if the US Supreme Court supported a law in which the government could force the New York Times and Wall Street Journal to publish stories against their will? What if the editors at those news outlets no longer had the power to turn down stories that they found objectionable — ones containing hate speech […]

Media 259

Media Social Journal Government 259

Forrester IT

AUGUST 15, 2019

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

Advertising 331

Advertising Social Media B2C 331

Forrester IT

OCTOBER 27, 2021

Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media.

Media 195

Media Social Survey Company 195

Forrester IT

JUNE 10, 2019

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

Retail 405

Retail Social Media B2C 405

Forrester IT

NOVEMBER 16, 2022

US consumers have little interest in doing their shopping – let alone holiday shopping – on social media platforms.

Media 195

Media Social B2C 195

GeekWire

JULY 10, 2020

But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. However, two of the top B2C companies on the index — vacation rental hub Vacasa (No.

B2C 110

B2C Company Education Virtualization 110

Forrester IT

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

B2C 366

B2C B2B Social Media 366

Forrester IT

DECEMBER 1, 2021

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs we interviewed this past year is that it’s challenging for marketing leaders to keep up with the constantly changing media and tech landscape.

Media 195

Media B2C Meeting Strategy 195

Forrester IT

JUNE 6, 2018

53% of business and technology decision-makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their firm’s goal of addressing rising customer expectations.

Social 199

Social Windows B2C Network 199

Forrester IT

OCTOBER 31, 2019

Instead we listen for the benefit of our B2C marketing clients. As it seems every quarter lately, markets continue to up their spend with the social […]. My team at Forrester joins Facebook’s quarterly earnings calls not with a financial analyst’s mindset.

B2C 150

B2C Financial Social 150

Forrester IT

AUGUST 21, 2018

Today, social listening platforms have become a staple in most brands’ marketing tech stacks because of their ability to give brands near real-time feedback and insight into conversations about their […].

Social 210

Social Survey Groups B2C 210

Forrester IT

OCTOBER 25, 2018

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […].

B2C 308

B2C Data Strategy Social 308

Forrester IT

NOVEMBER 25, 2024

They expertly thread the needle between entertainment and commerce, and they are supercharged by social media platforms’ powerful recommendation algorithms. Consumers used to browse magazines and publisher sites for gift giving inspiration, and brands would turn to publishers to sponsor those coveted gift guide spots. In […]

Media 195

Media Social B2C 195

Forrester IT

NOVEMBER 21, 2023

Discover how advertisers can get the most out of the new social commerce player. TikTok Shop will be a key player this holiday season.

Advertising 431

Advertising Social B2C Media 431

Forrester IT

JUNE 10, 2020

To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Energy 273

Energy Social Data B2C 273

Galido

OCTOBER 11, 2018

Information Technology Blog - - Here’s How SMEs Can Improve their Social Presence - Information Technology Blog. Small and medium-sized enterprises (SMEs) from around the world know that social media is here to stay. Although the content is vital on social media, it’s not enough to post your content and walk away. Set a Goal.

Social 94

Social Media Network Strategy 94

Forrester IT

AUGUST 1, 2018

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

Social 186

Social Advertising Report Company 186

Forrester IT

FEBRUARY 23, 2024

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Social 448

Social Video Development B2C 448

Forrester IT

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Advertising 358

Advertising Trends Media Social 358

Forrester IT

JUNE 11, 2024

The campaign relied on social […] It profusely apologized for Skittles changing its green candy’s flavor from lime to apple and, to citrus lovers’ delight, announced lime’s return in a pantomime press conference live streamed on Twitch and X.

Conference 243

Conference Apple Social Advertising 243

CIO Business Intelligence

JULY 25, 2023

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments.

Cloud 98

Cloud B2C B2B Enterprise 98

Forrester IT

JANUARY 16, 2024

Hanging prominently in the Museum of Modern Art (MoMA) in New York City is a giant infographic that explores the physical, technical, and social components of modern artificial intelligence. Kate Crawford and Vladan Joler’s 2018 Anatomy of An AI System is a visual essay that spares no detail as it traces the lifecycle of an […]

Artificial Intelligence 300

Artificial Intelligence Social System B2C 300

Forrester IT

MAY 2, 2018

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

Media 210

Media Social Financial Data 210

Forrester IT

OCTOBER 9, 2019

“The Forrester Wave™: Social Suites, Q4 2019“ is live! We’re particularly excited about this report because it represents a culmination of years of Forrester research on social technologies. Since 2015, we’ve covered five distinct social tech categories: Social listening platforms aggregate and analyze social conversations.

Social 52

Social Research Report B2C 52

Forrester IT

MAY 11, 2022

“Now is the time … when talent is the number one priority among our leaders.” — Benji Baer, CMO at commercial real estate company CBRE The business news of late has been rife with discussions on whether or not brands should take a position on social issues.

Real Estate 343

Real Estate Research Social Company 343

Forrester IT

DECEMBER 9, 2020

inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware) is a social media monopoly. Today the US government and 40+ states filed a lawsuit claiming that Facebook, Inc. This US lawsuit was more a question of “when” and joins a roster of European lawsuits already in existence.

Hardware 293

Hardware Media Social Government 293