Forrester IT

SEPTEMBER 12, 2023

Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios.

Social 434

Social Security Advertising B2C 434

Forrester IT

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]

Social 384

Social Media Software Software 384

Forrester IT

JUNE 10, 2019

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

Retail 405

Retail Social Media B2C 405

Forrester IT

JUNE 17, 2020

Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe. The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020.

B2C 355

B2C Social Applications 355

Forrester IT

FEBRUARY 7, 2019

You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis. The reality: This is exaggerated.

Social 341

Social Artificial Intelligence Analysis Training 341

Forrester IT

AUGUST 24, 2020

For some, like Ben & Jerry’s and Microsoft, this came naturally; they had long-standing programs to advance social justice. Neutrality Is No Longer An Option In the summer of 2020, brands did something they had never done before. They spoke up about race.

Social 341

Social Programming Microsoft B2C 341

Forrester IT

AUGUST 15, 2019

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

Advertising 331

Advertising Social Media B2C 331

IT Toolbox

JUNE 20, 2016

B2C purchases are highly influenced by social media. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Here are three of the hottest social engagement trends for B2C this summer.

B2C 113

B2C Social Trends Strategy 113

Forrester IT

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

B2C 366

B2C B2B Social Media 366

Forrester IT

OCTOBER 9, 2019

“The Forrester Wave™: Social Suites, Q4 2019“ is live! We’re particularly excited about this report because it represents a culmination of years of Forrester research on social technologies. Since 2015, we’ve covered five distinct social tech categories: Social listening platforms aggregate and analyze social conversations.

Social 52

Social Research Report B2C 52

Forrester IT

MARCH 29, 2018

Today, B2B and B2C customers observe a brand’s overall experience, not simply select products or touchpoints. “Make experience your business,” Adobe’s rallying cry, is timely.

Adobe 47

Adobe B2C B2B Social 47

Forrester IT

OCTOBER 25, 2018

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […].

B2C 308

B2C Data Strategy Social 308

Forrester IT

JANUARY 24, 2024

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Media 259

Media Social Advertising B2C 259

Forrester IT

MAY 24, 2022

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend.

B2C 195

B2C Meeting Advertising Survey 195

Forrester IT

AUGUST 21, 2018

Today, social listening platforms have become a staple in most brands’ marketing tech stacks because of their ability to give brands near real-time feedback and insight into conversations about their […].

Social 210

Social Survey Groups B2C 210

Forrester IT

OCTOBER 27, 2021

Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media.

Media 195

Media Social Survey Company 195

Forrester IT

JUNE 6, 2018

53% of business and technology decision-makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their firm’s goal of addressing rising customer expectations.

Social 199

Social Windows B2C Network 199

Forrester IT

JANUARY 31, 2022

Social Values, Employer Branding, And Econ 101 The role of social values in motivating consumer behavior is a topic that gets a lot of attention. We’ve even built an econometric model to identify and size consumer segments with the greatest likelihood to purchase based on social considerations.

Social 195

Social B2C Trends 195

Forrester IT

NOVEMBER 16, 2022

US consumers have little interest in doing their shopping – let alone holiday shopping – on social media platforms.

Media 195

Media Social B2C 195

Forrester IT

JULY 1, 2024

What if the US Supreme Court supported a law in which the government could force the New York Times and Wall Street Journal to publish stories against their will? What if the editors at those news outlets no longer had the power to turn down stories that they found objectionable — ones containing hate speech […]

Media 259

Media Social Journal Government 259

Forrester IT

JULY 17, 2023

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. However, that doesn’t mean all of these partnerships will succeed.

B2C 195

B2C Advertising Survey Report 195

Forrester IT

NOVEMBER 21, 2023

Discover how advertisers can get the most out of the new social commerce player. TikTok Shop will be a key player this holiday season.

Advertising 431

Advertising Social B2C Media 431

Forrester IT

JUNE 10, 2020

To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Energy 273

Energy Social Data B2C 273

Forrester IT

FEBRUARY 23, 2024

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Social 448

Social Video Development B2C 448

Forrester IT

AUGUST 1, 2018

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

Social 186

Social Advertising Report Company 186

Forrester IT

DECEMBER 1, 2021

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs we interviewed this past year is that it’s challenging for marketing leaders to keep up with the constantly changing media and tech landscape.

Media 195

Media B2C Meeting Strategy 195

GeekWire

JULY 10, 2020

But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. However, two of the top B2C companies on the index — vacation rental hub Vacasa (No.

B2C 110

B2C Company Education Virtualization 110

Forrester IT

OCTOBER 31, 2019

Instead we listen for the benefit of our B2C marketing clients. As it seems every quarter lately, markets continue to up their spend with the social […]. My team at Forrester joins Facebook’s quarterly earnings calls not with a financial analyst’s mindset.

B2C 150

B2C Financial Social 150

Forrester IT

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Advertising 358

Advertising Trends Media Social 358

Forrester IT

NOVEMBER 8, 2018

Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Stories are growing in popularity as a mode of sharing and consuming content on social media. […].

Media 310

Media Social Advertising B2C 310

Forrester IT

MAY 2, 2018

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

Media 210

Media Social Financial Data 210

Forrester IT

OCTOBER 15, 2020

2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down. Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year.

Healthcare 357

Healthcare Trends Social Budget 357

Forrester IT

NOVEMBER 12, 2020

We, European consumers, spend a massive amount of time interacting socially […]. We, European consumers, access mobile and apps through Google and Apple on our Asian smartphones or on iPhones.

Google 352

Google Apple Mobile Social 352

Forrester IT

AUGUST 8, 2019

European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are rethinking their European advertising businesses. However, the outlook seems healthier than might have been expected given the circumstances.

Advertising 303

Advertising Media Social Analysis 303

Forrester IT

MAY 11, 2022

“Now is the time … when talent is the number one priority among our leaders.” — Benji Baer, CMO at commercial real estate company CBRE The business news of late has been rife with discussions on whether or not brands should take a position on social issues.

Real Estate 343

Real Estate Research Social Company 343

Forrester IT

DECEMBER 9, 2020

inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware) is a social media monopoly. Today the US government and 40+ states filed a lawsuit claiming that Facebook, Inc. This US lawsuit was more a question of “when” and joins a roster of European lawsuits already in existence.

Hardware 293

Hardware Media Social Government 293

Galido

OCTOBER 11, 2018

Information Technology Blog - - Here’s How SMEs Can Improve their Social Presence - Information Technology Blog. Small and medium-sized enterprises (SMEs) from around the world know that social media is here to stay. Although the content is vital on social media, it’s not enough to post your content and walk away. Set a Goal.

Social 94

Social Media Network Strategy 94