Forrester IT

AUGUST 25, 2020

This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. Is it safe to travel? To return to work? To enjoy a beer at […].

Mobile 259

Mobile Travel Social Strategy 259

Galido

OCTOBER 11, 2018

Information Technology Blog - - Here’s How SMEs Can Improve their Social Presence - Information Technology Blog. Small and medium-sized enterprises (SMEs) from around the world know that social media is here to stay. Although the content is vital on social media, it’s not enough to post your content and walk away. Set a Goal.

Social 94

Social Media Network Strategy 94

CIO Business Intelligence

JUNE 21, 2023

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 We would be able to search and get feedback on restaurant or social trends about recipes and food and surf that back to us or to our customers.”

B2B 235

B2B B2C Cloud Tools 235

Forrester IT

APRIL 7, 2020

This requires not only China-specific marketing strategies and local decision-making power, but also deep engagement with […]. More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted martech vendors with viable Chinese ones.

Strategy 322

Strategy Advertising B2C Social 322

Forrester IT

MAY 30, 2023

Breakups are the impetus for some of the world’s most engaging and powerful art, media, and entertainment. Any Taylor Swift fan will back us up on that. When famed TikTok creators and couple Chris Olsen and Ian Paget announced their breakup last year, fans from all over the internet were quick to express their grief. […]

Media 195

Media Strategy Internet Advertising 195

CIO Business Intelligence

MAY 24, 2022

Rapidly accelerated digital transformation strategies over the last few years only cemented what digital identity architects already knew: identity is the perimeter. Others are related to cloud-specific systems, like Azure AD B2C. In 2021, the Federal Trade Commission [1] received 2.8 billion in losses.

Authentication 246

Authentication Security B2C Mobile 246

Galido

NOVEMBER 8, 2018

Applying B2B lead generation strategies help your business increase leads, maximize ROI, and most importantly grow your sales. “ These are called “Hot Leads” or “Qualified Leads” Year 2019 is near, and many companies are about to set up strategies to reach more and more customers in the B2B area. Social Media.

B2B 18

B2B Trends B2C Social 18

Forrester IT

AUGUST 10, 2022

As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. Every advertising channel now parades as “performance” to appear accountable to outcomes. This dilution, along with three trends, is causing performance marketing’s underperformance.

Advertising 195

Advertising Trends Social B2C 195

Forrester IT

NOVEMBER 17, 2022

But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […]. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy.

Social 195

Social Retail B2C Strategy 195

GeekWire

JANUARY 18, 2024

Startups spent the past three months honing their business models and go-to-market strategies, with the help of four new entrepreneurs-in-residence — Bryant; OfferUp co-founder Arean Van Veelan ; Shyft co-founder Chris Pitchford ; and Loftium co-founder Yifan Zhang — along with more than 100 mentors.

B2C 124

B2C Engineering Microsoft Applications 124

Forrester IT

DECEMBER 4, 2024

Best-in-class creator marketing programs are multi-dimensional, with many different types of creators, content, and activations. As such, marketers should avoid looking for one “silver bullet” metric to determine the success of their creator partnerships.

Programming 195

Programming Course Enterprise Enterprise 195

Forrester IT

OCTOBER 4, 2021

It’s a sure tell that something must be pretty bad at Facebook, Inc. when the company is forced to turn to its competitor, Twitter, to communicate with its users. We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and […].

Company 370

Company Advertising B2C Media 370

Forrester IT

JANUARY 14, 2021

During my time in advertising, one of the top questions I was asked by clients was: How do we reach the next-generation consumer without alienating our current (aging) customer base? It’s a business problem that’s on the mind of every marketing leader looking to future-proof their brand.

Advertising 360

Advertising B2C Trends Strategy 360

GeekWire

JULY 16, 2023

All you really need is an effective website and strategically placed social media; the rest of your efforts should be focused on sales and prospecting. This applies to both B2B and B2C models. Adopting these strategies allows you to position your startup for success, regardless of the prevailing funding climate.

B2C 98

B2C B2B Survey Network 98

Forrester IT

APRIL 11, 2025

Read this Forrester blog by Emily Pfeiffer and Nikhil Lai to understand if generative AI is impacting retailers' site traffic.

Retail 259

Retail B2C Trends Strategy 259

Galido

JULY 22, 2019

If you fail to reactivate your sales, despite having a marketing strategy implemented, you will probably need to look into some B2B marketing agencies as a partner. They design strategies, activities and industrial marketing plans. When you see that you do not reach the marketing and sales objectives that you had set for yourself.

B2B 77

B2B Strategy Internet B2C 77

TM Forum

NOVEMBER 11, 2021

Meeting the rising customer expectations and managing the CX is more and more challenging as they are more inclined to interact with companies in a social digital way. First, a unified customer experience strategy must be established. Alsalim, Assurance & CEx Strategy General Manager, Corporate Customer Experience, stc.

Operating Systems 130

Operating Systems Telecommunications System Network 130

Forrester IT

JANUARY 18, 2019

In Part 1 of this post, I criticized Gillette for its statement, “We weren’t trying to court controversy. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented. My first piece of advice was: If you aren’t authentic […].

Authentication 294

Authentication Advertising B2C Strategy 294

Forrester IT

OCTOBER 24, 2024

Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.

Media 195

Media Industry Advertising B2C 195

Forrester IT

JUNE 28, 2022

The EU announced an updated Code of Practice on Disinformation, aimed at combating the online spread of disinformation via regulatory measures, including “demonetizing the dissemination of disinformation.”

Media 39

Media Research Advertising B2C 39

Forrester IT

JULY 6, 2023

Last night, Meta launched its rival app to Twitter, Threads, in 100 countries. This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising.

Advertising 195

Advertising B2C B2B Social 195

Forrester IT

AUGUST 23, 2018

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […].

Research 170

Research B2C Retail Strategy 170

Forrester IT

APRIL 25, 2022

What will actually happen to Twitter if Musk takes over is mere speculation at best. But we do know that users are polarized.

Advertising 195

Advertising B2C Media Strategy 195

TM Forum

AUGUST 9, 2022

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

B2B 130

B2B Data B2C IBM 130

Forrester IT

OCTOBER 28, 2022

Often, marketers focus on data deprecation’s impacts on paid social and programmatic […]. This delay gave marketers a false sense of security, despite other browsers blocking third-party cookies, Apple letting users opt out of IDFAs, and privacy bills mandating the use of cookie consent banners.

Apple 195

Apple Social Google Security 195

Forrester IT

JANUARY 10, 2025

America’s soda market is very difficult to disrupt. The market is massive 9 of 10 US households buy soda and dominated by a few iconic incumbents. Nonetheless, challenger brands have tried to take share. Orbitz, whose soda looked like a potable lava lamp, lasted less than a year. Jolt Cola packed a punch […]

Advertising 195

Advertising B2C Media Trends 195