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B2C Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester IT

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.

B2C 284
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Taking a page from the B2C book to improve B2B product user experience

CIO Business Intelligence

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight.

B2C 237
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La estrategia de Leroy Merlin en los mercados B2C

CIO Business Intelligence

Entonces, en lugar de construir su propia plataforma de mercado internamente, se decidieron por Mirakl, una empresa francesa de software de comercio electrónico basado en la nube, que Anderson describe como el Rolls Royce de las plataformas de mercado. “Tanto es así que nuestras cifras de e-commerce se multiplicaron por 20 entre 2019 y 2020”.

B2C 278
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Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Forrester IT

Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce. It built on that creative marketing and agency customer connection by acquiring Omniture, Day Software, Neolane, and more software vendors to enter the […].

Software 293
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What to expect from AI in the enterprise in 2025

CIO Business Intelligence

AI governance software will also become increasingly important in this process, with Forrester predicting spending on off-the-shelf solutions will more than quadruple by 2030, reaching almost $16 billion. These will be across a number of sectors including marketing, publishing, entertainment, and education in both B2C and B2B environments.

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Is it finally time to reinvent the B2C model?

TM Forum

While there is much focus within the telecoms industry currently on new revenue opportunities in the B2B and B2B2X markets, the drive to increase profitability will also require CSPs to press a giant reset button on their B2C solutions. Figure 1 B2C solutions provision – CSP SWOT analysis. Promising B2C solutions.

B2C 130
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Oracle Acquires Responsys For $1.5 Billion

Data Center Knowledge

Oracle (ORCL) announced that it is acquiring cloud-based B2C marketing software provider Responsys (MKTG) for approximately $1.5 Cloud Computing Oracle MKTG ORCL'

Oracle 189