Forrester IT

MAY 6, 2019

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! We looked at their current offering, their strategy, and current market presence. The report shows how each provider […].

B2C 322

B2C Strategy Report 322

Forrester IT

JANUARY 23, 2025

Creator marketing programs have become a cornerstone of the social media marketing strategy across industries. As two-thirds of B2C marketing decision makers planned to increase investment in creator/influencer programs in 2024, teams from experimental to […]

Programming 195

Programming B2C How To Media 195

Forrester IT

JANUARY 29, 2019

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 345

B2C Strategy Enterprise Enterprise 345

Forrester IT

AUGUST 5, 2021

This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […]. But what will be the most challenging?

B2C 482

B2C Industry Trends Strategy 482

Forrester IT

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024.

Strategy 243

Strategy B2C Budget Survey 243

Forrester IT

FEBRUARY 20, 2024

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

Survey 414

Survey B2C Advertising Operating Systems 414

Forrester IT

NOVEMBER 6, 2018

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges.

Internet 404

Internet B2C B2B Strategy 404

Forrester IT

OCTOBER 25, 2022

Yet a few savvy CMOs will blend both offense and defense into a smart growth strategy. Read our B2C marketing predictions for 2023. Short-term wins will be the name of the game next year.

B2C 195

B2C Strategy Data 195

Forrester IT

JUNE 13, 2022

We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.

B2C 363

B2C Strategy 363

Forrester IT

MAY 8, 2023

According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same. CEOs believe their companies are more focused on customers than their CMOs believe.

B2C 368

B2C Survey Strategy Company 368

Forrester IT

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Data Advertising Strategy 369

Forrester IT

MARCH 7, 2024

However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes.

Strategy 447

Strategy Data Advertising B2C 447

Forrester IT

FEBRUARY 23, 2023

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.

B2C 364

B2C Strategy 364

Forrester IT

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

B2C 369

B2C Data Survey Strategy 369

Forrester IT

JANUARY 11, 2022

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects.

Strategy 370

Strategy Data Apple Examples 370

Forrester IT

OCTOBER 24, 2023

Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology. Those moments could manifest across the customer lifecycle as: segmenting ads and […]

Strategy 394

Strategy Data Company B2C 394

Forrester IT

APRIL 28, 2022

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195

B2C Devops Development Architecture 195

Forrester IT

JULY 15, 2020

I will be tackling this complex and important analysis to help retailers, brands, and manufacturers choose the best strategy/design/implementation/integration/operations service partners, extending Senior Analyst Lily Varon’s work from a few years ago.

B2C 307

B2C B2B Retail Analysis 307

Forrester IT

OCTOBER 26, 2021

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.

B2C 360

B2C Data Advertising Trends 360

Forrester IT

AUGUST 19, 2020

The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021. Brands improvised, cutting media spend and adjusting their previous marketing strategies to accommodate rapid shifts in consumer behavior.

B2C 300

B2C Fashion How To Travel 300

Forrester IT

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions.

B2C 350

B2C Enterprise Enterprise Strategy 350

CIO Business Intelligence

AUGUST 28, 2024

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. For the technical architecture, we use a cloud-only strategy. With the customer, we’re taking a platform approach. This is a multi-year initiative.

Strategy 302

Strategy Architecture Data Center Cloud 302

Forrester IT

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 329

B2C B2B Company Strategy 329

Forrester IT

OCTOBER 25, 2018

However, conversational marketing is not new: It is simply based on listening to your customers, incorporating feedback into your marketing strategy, and communicating back to them in […].

Strategy 297

Strategy B2C 297

Forrester IT

JANUARY 13, 2020

How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. These questions are as fundamental for every organization as it is for every individual personally. Trusting a company is even more critical from a buyer perspective.

Strategy 293

Strategy Enterprise Enterprise Company 293

CIO Business Intelligence

JANUARY 9, 2025

From chatbots handling customer queries to algorithmic pricing strategies and automated inventory management, retailers are finding innovative ways to leverage AI capabilities. Success stories from both B2B and B2C sectors demonstrate the platforms versatility.

Retail 264

Retail Data B2B B2C 264

Forrester IT

OCTOBER 25, 2018

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […].

B2C 308

B2C Data Strategy Social 308

Forrester IT

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?” It’s a valid question and a totally understandable one – a common recommendation (including from Forrester) to contend with the loss of third-party […]

B2C 195

B2C Data Strategy Enterprise 195

Forrester IT

MARCH 21, 2023

B2C marketers must understand customers and create value exchanges in their individual moments of need. Empowered customers expect seamless cross-channel experiences. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.

B2C 195

B2C Strategy Data 195

Forrester IT

JULY 13, 2020

On Wednesday, July 15, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day and test out the real experiences that their brand delivers to customers.

B2C 293

B2C B2B Company Strategy 293

Forrester IT

APRIL 13, 2022

At CX North America on June 7-9, we’re going to help customer experience professionals, B2C marketers, and digital business leaders embrace new risks, develop bold customer strategies, and execute faster than you ever thought possible.

B2C 195

B2C Strategy Development 195

Forrester IT

FEBRUARY 6, 2020

Marketers, we have a personalization problem. No, it’s not your vision — most of you aspire to deliver more anticipatory and individualized experiences — it’s your execution. Across industries, marketers struggle to create memorable, or even useful, moments with their customers.

Strategy 381

Strategy Examples Industry B2C 381

Forrester IT

SEPTEMBER 6, 2022

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Strategy 369

Strategy Video Data Company 369

Forrester IT

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Strategy 351

Strategy Analysis Programming Data 351

Forrester IT

OCTOBER 26, 2022

Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!

Strategy 195

Strategy Retail Healthcare Travel 195

Forrester IT

JANUARY 31, 2022

This report evaluates ten top vendors’ current offering, strategy, and market presence for their unified measurement and optimization solutions. The 2022 Forrester Marketing Measurement Wave will help B2C Marketers select the best measurement vendors […].

B2C 195

B2C Strategy Report 195

Forrester IT

DECEMBER 1, 2021

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. Yet, […].

Media 195

Media B2C Meeting Strategy 195