Forrester IT

MARCH 17, 2020

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

B2C 365

B2C Retail Industry Trends 365

Forrester IT

AUGUST 19, 2020

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. Data deprecation restricts tracking and access to consumer data due to regulatory, browser, walled-garden, or consumer actions.

B2C 307

B2C Data Strategy Media 307

IT Toolbox

NOVEMBER 2, 2022

Data analysis and utilization are necessary for B2C marketers. Learn from this study how they can predict future business trends and customer behaviors to have a competitive advantage. The post Only 17% of B2C Marketers Feel Their Data-Driven Strategy Help Achieve Their Goals appeared first on.

B2C 246

B2C Strategy Data Analysis 246

Forrester IT

NOVEMBER 15, 2024

Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024 provided a list of 17 initiatives and we asked respondents (127 US B2C marketing executives) to select up to three. With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to the top? The top five most commonly […]

B2C 221

B2C Budget Survey Trends 221

Forrester IT

AUGUST 5, 2021

This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […]. But what will be the most challenging?

B2C 482

B2C Industry Strategy Trends 482

Forrester IT

MARCH 6, 2024

Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.

B2C 445

B2C Research Retail Trends 445

Forrester IT

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 441

B2C Meeting Trends 441

Forrester IT

FEBRUARY 20, 2024

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

Survey 414

Survey B2C Advertising Operating Systems 414

Forrester IT

NOVEMBER 28, 2023

We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […] As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 243

B2C Survey Advertising Trends 243

Forrester IT

SEPTEMBER 18, 2020

One of the biggest transformations in retail that Forrester highlighted in its recent B2C buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with marketplaces like Alibaba, Amazon, and others around the world. (“Brand manufacturers” are traditionally wholesale companies that distribute (..)

B2C 497

B2C Retail Research Company 497

Forrester IT

FEBRUARY 6, 2025

Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months.

B2B 195

B2B Survey Trends Strategy 195

Forrester IT

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 397

B2C Trends 397

Forrester IT

MAY 5, 2020

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown.

B2C 488

B2C Travel Retail Financial 488

Forrester IT

JUNE 2, 2023

Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […] June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done.

B2C 195

B2C Survey Trends 195

Forrester IT

DECEMBER 6, 2018

In this short video, I take apart these misperceptions, describe trends that leading marketers have pioneered, and point […]. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

Trends 374

Trends Meeting Video Data 374

Forrester IT

JANUARY 26, 2023

But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.” Make Brand Experience The Top Priority In All Scenario Plans In our full report, we […]

B2C 195

B2C Report Advertising Trends 195

Forrester IT

SEPTEMBER 8, 2023

Has The Economy Got You Down? Inflation is rampant, and beleaguered consumers are reeling from high prices.

Trends 418

Trends B2C Strategy 418

Forrester IT

MAY 8, 2023

According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same. This fundamental misalignment is just one of the […]

B2C 368

B2C Survey Strategy Company 368

Forrester IT

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Data Advertising Strategy 369

Forrester IT

OCTOBER 26, 2021

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.

B2C 360

B2C Data Advertising Strategy 360

Forrester IT

DECEMBER 8, 2019

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 389

Mobile Trends Business Transformation B2C 389

Forrester IT

AUGUST 28, 2024

My colleague Jitender Migliani and I have just published a report (Consumer Spending And The Economy Grow Despite Persistent Pessimism) based on the H2 2024 US macroeconomic trends and consumer behavior data that we’ve collected and analyzed.

Trends 259

Trends Report Data B2C 259

Forrester IT

OCTOBER 27, 2023

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]

Trends 396

Trends Retail Media B2C 396

Forrester IT

APRIL 15, 2024

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

B2C 259

B2C How To Trends 259

Forrester IT

OCTOBER 24, 2024

For B2C CMOs, 2025 will be less sensationalized and more operationalized. The result? They will step up in the broader business to lead amid a heightened confluence of operation and opportunity.

B2C 221

B2C Government Trends Data 221

Forrester IT

FEBRUARY 11, 2021

The COVID-19 crisis is exacerbating preexisting trends, leading to a technology “splinternet,” protectionism, and local regulation.

Trends 448

Trends B2C 448

Forrester IT

MARCH 28, 2019

More than 400 digitally-native, direct-to-consumer (DTC) disruptor brands have burst on the scene, brands going beyond the online ordering offered by traditional catalog or eCommerce retailer models.

Trends 290

Trends Retail B2C 290

Forrester IT

OCTOBER 15, 2020

Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down.

Trends 357

Trends Healthcare Social Budget 357

Forrester IT

AUGUST 8, 2023

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

B2C 195

B2C Budget Strategy Trends 195

Forrester IT

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Advertising 358

Advertising Trends Media Social 358

Forrester IT

MAY 7, 2019

What are the key online luxury retail trends in the West and Asia Pacific? How digital will change luxury retail? My colleague Michelle Beeson and I shared our point of views.

Retail 364

Retail Trends B2C Social 364

Forrester IT

MARCH 27, 2019

We’ll be unpacking the DTC trend and its repercussions next week at Forrester’s Consumer Marketing Forum in New York City, […]. Direct-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week.

Trends 366

Trends Examples B2C Strategy 366

Forrester IT

FEBRUARY 11, 2019

for a networking event to discuss CX trends and best […]. After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France.

Trends 364

Trends Network B2C 364

CIO Business Intelligence

DECEMBER 6, 2023

of B2C customers voted for Automation and AI as the top feature of support software. AI can be used to anticipate trends before they happen, helping retailers and brands avoid missed opportunities and disruptions,” predicts Dvavrat Shah, author and founder of Ikigai Labs. Faster resolution times can save retailers time and costs.

Retail 288

Retail B2C Budget Tools 288

Forrester IT

AUGUST 5, 2020

Fast forward to the second half of the year, we see COVID-19 is accelerating the trend. Late last year, in Forrester’s APAC predictions 2020 event, one of the predictions we made is “Leading brands will differentiate with ethical marketing to build long-term value.”

Trends 312

Trends B2C 312

CIO Business Intelligence

APRIL 14, 2022

For the past decade, the Amazon.com effect has spread digital disruption to every corner of the B2C world, spurring incumbent, consumer-facing enterprises to undertake massive digital transformation initiatives as a matter of survival.

B2B 246

B2B Banking B2C SAP 246

Forrester IT

NOVEMBER 1, 2018

Forrester sees the following trends the Indian eCommerce landscape […]. 6,445 crore (US$970 million) for the 2017-2018 fiscal year. We expect this to worsen in the coming years as companies scale up rapidly to capture market share.

Trends 337

Trends Company Retail B2C 337