Forrester IT

MAY 6, 2024

Read Principal Analyst Emily Pfeiffer's insights on the shifts in the B2C Commerce market over the past two years.

B2C 435

B2C Vendor Management Retail Trends 435

Forrester IT

SEPTEMBER 9, 2020

I don’t know about you, but I really like a good cheese board. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to spice it up. My wife and I were really into upping our cheese-board game during the months of […].

Vendor Management 351

Vendor Management B2C 351

Forrester IT

JANUARY 13, 2020

How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally. Trusting a company is even more critical from a buyer perspective.

Strategy 293

Strategy Enterprise Enterprise Company 293

Forrester IT

OCTOBER 20, 2020

My colleague Joe Stanhope and I have previously written about how The Future Of Enterprise Marketing Technology hinges on marketing alignment with customer experience (CX) strategies. To be successful, marketers must orchestrate personalized experiences that deliver value in their customers’ moments of need.

Strategy 273

Strategy Enterprise Enterprise Vendor Management 273