article thumbnail

Align Budget Planning To Accelerate Performance In 2025

Forrester IT

Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI. Business and technology leaders are gearing up to spend in the coming year.

Budget 497
article thumbnail

How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

Forrester IT

The old playbook for how CIOs can manage tech budgets through tough times will not work for today’s pandemic. While CIOs and their business partners are under intense pressure to cut tech budgets, technology plays a vital role in business survival and success during this recession.

Budget 514
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester IT

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead.

B2B 443
article thumbnail

Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Forrester IT

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

Budget 416
article thumbnail

Bringing the Cybersecurity Imperative Into Focus

Tech leaders today are facing shrinking budgets and investment concerns. This whitepaper provides insights from over 1,000 tech leaders on how to stay secure and attract top cybersecurity talent, all while doing more with less. Download today to learn more!

article thumbnail

B2B Marketers Prioritize Digital Brand And Communications Budget Investments

Forrester IT

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448
article thumbnail

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021

Forrester IT

What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and sophistication.

Budget 497
article thumbnail

How Top Tech CFOs Solve Annual Planning’s Biggest Challenges

Learn from senior executives at high-growth tech startups as they outline financial planning strategies, align CEO and board goals, and coordinate budgets across departments. Discover real-world solutions and best practices shared by top CFOs, drawn directly from discussions within OG’s vibrant online community.

article thumbnail

Solving Open Source Complexity with a Managed Data Infrastructure Platform

In this Analyst Brief developed with IDC, discover how and why the best solution to this complexity is a managed service, including: Streamlined compliance with some of the most complex regulatory guidelines Simplified operations, like automated patching and maintenance Cost efficiency, allowing you to shift your budget towards critical priorities (..)

article thumbnail

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. Build it or buy it.

article thumbnail

Discover How Senior Technology Leaders Can Secure the Budget That They Need

Speaker: Kevin Goldsmith, Chief Technology Officer at Anaconda | Peyman Pouryekta, CEO and Technology Advisor | Bob Webber, VP Product Flow Optimization, Construx

With the ever-evolving technology landscape, CTOs are being presented with new services, technologies, and tools every day. In order to successfully instruct and manage their teams, they must know how to evaluate tools, advocate for resources, and allocate them to the appropriate teams.

article thumbnail

Drive Better Results for Your Professional Services Firm Part 2: Deliver Profitable Projects

Speaker: Patrick Connally and Andy Yeomans

Put project and budget controls back in the hands of your project managers. In this 30-minute session, we will explore a wide range of topics, including how to: Develop more accurate project estimates that get your projects off on the right foot. Leverage real-time insights to drive better utilization and project margin.