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B2B Marketers Prioritize Digital Brand And Communications Budget Investments

Forrester IT

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448
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How to Build a Balanced Healthcare Cybersecurity Budget

CTOvision

Read Jessica Davis’ tips to healthcare firms for building a balanced cybersecurity budget on Health IT Security : The majority of healthcare security stakeholders agree that cybersecurity budgets are underfunded. Data security programs are still often underfunded and understaffed, according to a […].

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INE Launches Initiative to Optimize Year-End Training Budgets with Enhanced Cybersecurity and Networking Programs

CIO Business Intelligence

This approach not only ensures wise expenditure of remaining budgets but also significantly strengthens organizational security postures. Addressing Training Budgets: Year-End Budget Scenario: It’s common for organizations to approach year-end with an unused budget designated for training.

Budget 118
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Think Privacy’s Just A Cost Center? Think Again.

Forrester IT

Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018. But what if we told you that customer-centric privacy programs […].

Budget 349
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B2B Marketers Expect To Do More With More – But It’s Not As Good As It Sounds

Forrester IT

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

B2B 293
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Advantage ROI: Optimize AI Programs for Short-Term Gains

Information Week

With many budgets constrained, now is the time to focus on artificial intelligence projects that will deliver the most payback over the next six months.

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Leaders Face Five Challenges When It Comes To Event Measurement

Forrester IT

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]

B2B 243