Budget Programming Survey 
Forrester IT
AUGUST 6, 2024
In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.
Forrester IT
MAY 13, 2024
In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.
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Forrester IT
SEPTEMBER 16, 2024
Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]
Network World
NOVEMBER 15, 2024
Skillsoft surveyed some 5,100 global IT decision-makers and professionals to learn more about the technologies they plan to invest in as well as the areas in which they are challenged to find skilled workers. Still 43% of those surveyed pointed to the struggle they face to hire candidates with the skills they need.
CTOvision
FEBRUARY 5, 2014
Over the last year, IT budgets saw modest growth as departments embraced mobile, cloud and virtualization in record numbers. In a 2014 Next-Generation WAN Survey , 68 percent of respondents said demand for WAN bandwidth will increase over the next year. – bg. Limited WAN Bandwidth.
CIO Business Intelligence
DECEMBER 7, 2022
Budget planning during uncertain economic times is never CIOs’ favorite activity. For the most part, budgets are holding steady or growing in the single digits, with continued investments in security, analytics, and the cloud, among other areas. But the next eighteen months aren’t shaping up to be as challenging as some may fear.
CIO Business Intelligence
JUNE 1, 2023
In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse. In fact, 9 in 10 marketers surveyed remain eager to learn about and deploy new technologies.
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