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B2B Marketers Prioritize Digital Brand And Communications Budget Investments

Forrester IT

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. Several notable trends emerged, shedding light […]

B2B 448
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IBM: 78% of mainframe shops are piloting, operating AI apps

Network World

Of all the organizations that modernized applications on their mainframes, more than 90% of executives say that modernization processes met or exceeded their expectations in terms of budget, timeline, and scope, with the median percentage of modernized applications standing at 28%, according to IBV. “A

IBM 468
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SAP adoption surges in Europe as enterprises embrace cloud

CIO Business Intelligence

This trend aligns with broader European movements, where companies accelerate digital transformation efforts and seek greater operational efficiency through advanced technologies. However, there is a notable decline in organizations maintaining a stable SAP budget, with only 23% keeping spending unchanged compared to 32% in 2024.

SAP 214
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Balancing the costs and opportunities of GenAI adoption

CIO Business Intelligence

For CIOs tasked with managing IT budgets while driving technological innovation, balancing these costs against the benefits of GenAI is essential. Engage stakeholders: Work with finance and operations teams to align on budgets, shared goals, and success metrics. million in 2025 to $7.45 million in 2025 to $7.45

Budget 246
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Layoffs, AI demand create mismatched talent market for IT skills

CIO Business Intelligence

Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills.

Dell 325
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Gartner: Top 10 strategic technology trends for 2025

Network World

AI, security, energy-efficient computing , robotics, and virtual computing interactions are among the research firm’s top 10 strategic technology trends, which were unveiled at Gartner’s annual IT Symposium/XPO in Orlando. A policy-based program will reduce confusion and arbitrary choices, and increase manageability.” “As

Trends 435
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AI and cybersecurity: A double-edged sword

CIO Business Intelligence

For instance, in 2024, a troubling trend emerged where hackers used AI-powered tools to create highly convincing deepfakes, impersonating CEOs and other C-suite executives in 75% of such attacks. investigation budget and achieve full detection within a 5% budget in certain cases.

Security 306