Forrester IT

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024.

Strategy 243

Strategy B2C Budget Survey 243

IT Toolbox

OCTOBER 15, 2024

When you plan your budget wisely, you'll often get better results. We asked IT pros in the Spiceworks Community for their budgeting best practices that help them secure the most money during annual budget planning. The post Best Practices for Budgeting for Tech, According to IT Pros appeared first on Spiceworks Inc.

Budget 248

Budget Security Strategy 248

Forrester IT

AUGUST 24, 2022

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

B2C 369

B2C Strategy Budget 369

CIO Business Intelligence

AUGUST 22, 2024

Despite those complications, a huge majority of IT leaders expect their organizations’ IT budgets to increase — at least moderately — in the next fiscal year, with IT talent and software spending leading the way. Talent, software spending lead the way According to Forrester’s guide, personnel accounts for nearly 35% of IT budgets.

Budget 133

Budget Strategy CTO Hire Fractional CTO 133

IT Toolbox

NOVEMBER 1, 2023

The post The State of AI in the Enterprise 2023: AI-Related Investment as a % of Annual IT Budgets appeared first on Spiceworks. Uncover the secrets of effective enterprise AI investments. Are you on the right track?

Budget 264

Budget Enterprise Enterprise Artificial Intelligence 264

Forrester IT

APRIL 25, 2022

As part of Forrester’s TIER series, we monitor market trends and analyze how these trends may effect IT budget strategy. Over the past few weeks, we looked into capex/opex trends leading up to, through, and out of the pandemic.

Budget 195

Budget Trends Strategy 195

IT Toolbox

JANUARY 18, 2024

Optimize cloud spending and embrace hybrid strategies for efficient computing in tightening budgets. The post Making the Most of a Cloudy Forecast appeared first on Spiceworks.

Budget 287

Budget Strategy Cloud 287

Eric D. Brown

DECEMBER 19, 2024

“What’s your AI strategy?” It fundamentally misunderstands strategy. Confusing tools with strategy is a fast track to wasted resources and missed opportunities. Here’s the uncomfortable truth: Your tech stack decisions should follow your strategy, not lead it. Your strategy should reflect that.

Strategy 130

Strategy Tools Budget Resources 130

Forrester IT

APRIL 30, 2021

It impacts budgets, staffing, and the overall clout of the CX function. As a former CX leader and as an executive in charge of growth strategies, I know we can do better! What customer experience (CX) leaders care about and what CEOs care about don’t usually line up, and that’s a problem. At CX APAC and CX […].

Budget 312

Budget Strategy 312

Social, Agile and Transformation

NOVEMBER 12, 2024

CIOs should prioritize AI, security, and investing in talent for their 2025 budgets Emphasizing diverse hiring, leadership development, and hybrid work policies will enhance organizational performance and employee satisfaction. Transformational leadership is critical in navigating future challenges.

Budget 203

Budget Policies Security Development 203

IT Toolbox

OCTOBER 15, 2024

The post Corporate Finance for Beginners: Forecast vs. Budget appeared first on Spiceworks Inc. Financial planning techniques help your team make decisions that align with the company's overall goals. At the same time, you'll ensure that you're also making fiscally responsible choices.

Budget 147

Budget Financial Company Strategy 147

Forrester IT

MARCH 2, 2023

High-growth companies see brand activation as a vital part of their strategy — even in economic uncertainty. Here are some of the ways that these organizations prioritize it.

Budget 195

Budget Strategy Company B2B 195

Forrester IT

JUNE 21, 2023

In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. A large part of the marketing organization’s budget is spent on campaigns each year, including generating demand, strengthening the brand, retaining customers, or enabling sales.

Budget 369

Budget B2B Strategy 369

Forrester IT

FEBRUARY 1, 2022

Hot on the heels of Forrester’s release of our definition of modern Zero Trust, the US Office of Management and Budget (OMB) released a memo entitled Moving the US Government toward Zero Trust Cybersecurity Principles. What a time to be alive! Coincidence? A Big Deal? If executed as mandated, not only will […].

Government 195

Government Strategy Budget Architecture 195

Forrester IT

SEPTEMBER 3, 2023

In the past few months since we completed the Forrester’s Annual marketing survey, I have been engrossed in finding patterns and correlations in the data about topmost priorities of CMOs globally, their challenges, growth objectives, key initiatives, technology usage, budgets, spending patterns and […]

Budget 418

Budget Survey Data B2B 418

Forrester IT

AUGUST 22, 2024

As CIOs gear up for 2025, the landscape is more uncertain than ever. While inflation has eased in many parts of the world, APAC’s unique economic dynamics—ranging from commodity price exposure to varying fiscal policies—will keep inflation higher compared to the U.S.

Budget 243

Budget Policies Strategy 243

CIO Business Intelligence

OCTOBER 29, 2024

This approach not only ensures wise expenditure of remaining budgets but also significantly strengthens organizational security postures. Addressing Training Budgets: Year-End Budget Scenario: It’s common for organizations to approach year-end with an unused budget designated for training.

Budget 118

Budget Training Programming Network 118

Forrester IT

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

B2B 293

B2B Budget Survey Programming 293

Forrester IT

SEPTEMBER 1, 2022

Experience from past economic slumps indicates that B2B sales leaders’ budget plans must balance essential strategic investments with “quick win” tactical investments.

B2B 365

B2B Budget Strategy 365

Forrester IT

JULY 18, 2024

Our Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.

Budget 326

Budget B2B Strategy Trends 326

Forrester IT

NOVEMBER 17, 2022

These leaders are being asked to deliver operational excellence with reduced budgets and resources. This time of year, I’m talking to many marketing operations leaders about fiscal-year planning — revenue planning, marketing planning, and campaign planning. And yet the work of marketing hasn’t changed.

Strategy 195

Strategy Budget Resources B2B 195

Forrester IT

AUGUST 13, 2024

As portfolio marketing and product management leaders head into budget planning season, use these four action items to guide your work.

Budget 273

Budget B2B Architecture Strategy 273

CIO Business Intelligence

FEBRUARY 15, 2024

Following are ways CIOs can help overcome disconnect in the C-suite on the evolving nature of their role in an effort to better enable support for their digital strategies. The dialogue with the board and with human resources is fruitful, and the managers are receptive, which greatly facilitates the digital strategy.”

Strategy 134

Strategy Budget Data System 134

Forrester IT

FEBRUARY 6, 2020

No customer experience (CX) organization can execute a successful transformation without executive support (and the budget that goes with it). I hear this all the time during client inquiries, and for good reason. To get the backing you need, you must tie proposed CX initiatives to what executives care about most: money.

How To 358

How To Budget Strategy 358

CIO Business Intelligence

DECEMBER 3, 2024

The focus shouldn’t be on identifying today’s consensus on AI implementation strategies, but rather on making strategic organizational investments in understanding where AI can deliver maximum value for your business while maintaining security and good guardrails and remaining innovative,” he says. Blank says.

Strategy 132

Strategy Fractional CTO Training CTO 132

CIO Business Intelligence

SEPTEMBER 26, 2024

Perhaps the most exciting aspect of cultivating an AI strategy is choosing use cases to bring to life. Can you deliver your applications on time and on budget? For many of you, this is the white-knuckle time; the wrong decision can set your GenAI strategy back months. What model(s) do you choose?

Strategy 140

Strategy Training Survey Applications 140

CIO Business Intelligence

NOVEMBER 14, 2023

Although some continue to leap without looking into cloud deals, the value of developing a comprehensive cloud strategy has become evident. Without a clear cloud strategy and broad leadership support, even value-adding cloud investments may be at risk. Cloud costs will often — and rapidly — become large line items on budgets.

Strategy 145

Strategy Cloud Applications Agile 145

Forrester IT

JULY 27, 2023

(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.

B2B 195

B2B Budget Survey Strategy 195

Forrester IT

JULY 26, 2022

Don’t Let Your Stakeholders Frustrate You Tech leaders are often frustrated when they don’t get the budget they need, or key stakeholders don’t support their strategy and goals. They believe that IT’s stakeholders don’t seem to see the value of what they’re trying to achieve.

Budget 195

Budget Strategy 195

Vox

AUGUST 8, 2024

There’s never a bad time to think about budgeting your money, but one could argue that the week of a stock market meltdown and renewed anxiety of a recession is the best time. So let’s talk about budgeting. The name stands for You Need a Budget, and it’s fiercely popular with a certain set of personal finance enthusiasts on Reddit.

Budget 103

Budget Banking Google System 103

CIO Business Intelligence

NOVEMBER 2, 2023

To be sure, enterprise cloud budgets continue to increase, with IT decision-makers reporting that 31% of their overall technology budget will go toward cloud computing and two-thirds expecting their cloud budget to increase in the next 12 months, according to the Foundry Cloud Computing Study 2023.

Strategy 140

Strategy Cloud CTO Hire Fractional CTO 140

Forrester IT

AUGUST 22, 2022

Learn where you should increase or decrease your technology investments for 2023 with Forrester’s new Planning Guide for technology architecture and delivery.

Budget 195

Budget Architecture Devops Strategy 195

Forrester IT

JUNE 16, 2022

To prepare for a potential recession, B2B organizations will look to gain budget savings across marketing. Whether you’re preparing for a recession, trying to improve profitability, or have a growth strategy of improved productivity, marketing operations leaders can leverage the following six operational tips to help the […].

B2B 195

B2B Budget Strategy 195

CIO Business Intelligence

OCTOBER 9, 2024

For these data to be utilized effectively, the right mix of skills, budget, and resources is necessary to derive the best outcomes. The data preparation process should take place alongside a long-term strategy built around GenAI use cases, such as content creation, digital assistants, and code generation.

Strategy 143

Strategy Data Dell Storage 143

CIO Business Intelligence

FEBRUARY 20, 2024

Moreover, most enterprise cloud strategies involve a variety of cloud vendors, including point-solution SaaS vendors operating in the cloud. Cloud is also so integrated in all enterprise systems today — whether it be IaaS, PaaS, and SaaS — that a cloud strategy needs to be the default assumption.

Enterprise 131

Enterprise Enterprise Strategy Cloud 131