article thumbnail

Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester IT

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

Strategy 467
article thumbnail

Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester IT

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead.

B2B 443
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices for Budgeting for Tech, According to IT Pros

IT Toolbox

When you plan your budget wisely, you'll often get better results. We asked IT pros in the Spiceworks Community for their budgeting best practices that help them secure the most money during annual budget planning. The post Best Practices for Budgeting for Tech, According to IT Pros appeared first on Spiceworks Inc.

Budget 248
article thumbnail

Tech Leaders Target Scale And Enhanced Productivity With 2025 Budgets

Forrester IT

Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.

Budget 273
article thumbnail

How Top Tech CFOs Solve Annual Planning’s Biggest Challenges

Learn from senior executives at high-growth tech startups as they outline financial planning strategies, align CEO and board goals, and coordinate budgets across departments. Discover real-world solutions and best practices shared by top CFOs, drawn directly from discussions within OG’s vibrant online community.

article thumbnail

Moderate IT budget increases have CIOs shaping 2025 strategies to suit

CIO Business Intelligence

Despite those complications, a huge majority of IT leaders expect their organizations’ IT budgets to increase — at least moderately — in the next fiscal year, with IT talent and software spending leading the way. Talent, software spending lead the way According to Forrester’s guide, personnel accounts for nearly 35% of IT budgets.

Budget 129
article thumbnail

Loyalty Service Providers Supercharge Loyalty Strategies

Forrester IT

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024.

Strategy 243
article thumbnail

Solving Open Source Complexity with a Managed Data Infrastructure Platform

In this Analyst Brief developed with IDC, discover how and why the best solution to this complexity is a managed service, including: Streamlined compliance with some of the most complex regulatory guidelines Simplified operations, like automated patching and maintenance Cost efficiency, allowing you to shift your budget towards critical priorities (..)

article thumbnail

Drive Better Results for Your Professional Services Firm Part 2: Deliver Profitable Projects

Speaker: Patrick Connally and Andy Yeomans

Fortunately, these factors can be controlled with the right tools and strategies in place. Professional Services at Microsoft, and Andy Yeomans, Executive Vice President at HSO ProServ, explore strategies firms can take to maximize project performance. Put project and budget controls back in the hands of your project managers.