Forrester IT

AUGUST 6, 2024

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.

B2B 431

B2B Survey .Net Budget 431

CTOvision

AUGUST 3, 2020

These and many other fascinating insights are from the recently published IDG Cloud Computing Survey 2020. The survey’s […]. You can download a copy here for free (PDF, 12 pp.,

Budget 348

Budget Cloud Survey 348

Forrester IT

JUNE 11, 2024

Forrester’s Priorities Survey, 2024, reveals that 73% of respondents stated that their organization plans on significantly increasing their budget for software development in the coming year – suggesting continued demand for developers. Recently, there has been a major shift in […]

Development 433

Development Software Development Budget Survey 433

Forrester IT

JUNE 13, 2017

This year I'm excited to be teaming up with Diego Lo Giudice on the bi-annual Forrester Agile at Scale Adoption survey. So in addition to successful Agile team practices, alignment with business stakeholders upstream and downstream with testing and operations, we are looking into more Agile at scale issues like budgeting and DevOps.

Agile 268

Agile Survey Devops .Net 268

Forrester IT

OCTOBER 9, 2024

Nearly all CX measurement and VoC efforts use customer surveys. But your surveys are costlier than you think. Obvious costs include the budget for a tech vendor you use to send and analyze surveys or incentives for customers. They arise when surveys: Squander customers’ […]

Survey 195

Survey Budget 195

Forrester IT

AUGUST 21, 2019

Recent stock and bond market turmoil has highlighted the growing risk of a US economic slowdown and even a recession — a prospect that 74% of economists think will happen by 2021, according to a survey of US economists by the National Association of Business Economists. We at Forrester are not quite as pessimistic. But […].

Budget 332

Budget Survey Cloud 332

Forrester IT

SEPTEMBER 3, 2023

In the past few months since we completed the Forrester’s Annual marketing survey, I have been engrossed in finding patterns and correlations in the data about topmost priorities of CMOs globally, their challenges, growth objectives, key initiatives, technology usage, budgets, spending patterns and […]

Budget 418

Budget Survey Data B2B 418

Computer Weekly

NOVEMBER 23, 2017

Chancellor of the exchequer Philip Hammond announced in his November 2017 budget a £40m Geospatial Commission to open up Ordnance Survey data to stoke new business for small companies

Budget 213

Budget Data Survey Company 213

CTOvision

FEBRUARY 4, 2021

Consistent with many other surveys of enterprises’ AI […]. Enterprises accelerated their adoption of AI and machine learning in 2020, concentrating on those initiatives that deliver revenue growth and cost reduction.

Enterprise 293

Enterprise Enterprise Budget Survey 293

Forrester IT

JULY 6, 2022

Forrester’s latest State Of ABM survey for 2022 has just been released, providing new insights into the current state of the account-based marketing (ABM) landscape.

Survey 39

Survey Budget B2B Study 39

Forrester IT

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

B2B 293

B2B Budget Survey Programming 293

Tech Republic Security

OCTOBER 13, 2021

More than a quarter of executives surveyed by PwC expect double-digit growth in security budgets in 2022. The trick is to spend that money wisely and effectively.

Budget 195

Budget Survey How To Security 195

Forrester IT

AUGUST 7, 2024

Forrester’s Budget Planning Survey, 2024, uncovers a dual narrative for marketers in the coming year: The challenge lies in managing tight budgets but also in the dichotomy of needing to invest in recent technology- and process-related advancements to stay relevant. Strategic budget divestment is required in this environment.

Budget 259

Budget Survey B2B Research 259

Information Week

APRIL 9, 2020

A few new surveys of executives and business leaders provide some insight into shifting plans as industry weathers the coronavirus pandemic.

Budget 201

Budget Survey Industry 201

Tech Republic Cloud

JANUARY 27, 2021

A Pepperdata study highlights unexpected costs that crop up as well as enterprise priorities.

Budget 203

Budget Survey Study Cloud 203

Forrester IT

SEPTEMBER 16, 2024

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]

B2B 243

B2B Budget Survey Programming 243

Forrester IT

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024.

Strategy 243

Strategy B2C Budget Survey 243

Forrester IT

NOVEMBER 15, 2024

With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024 provided a list of 17 initiatives and we asked respondents (127 US B2C marketing executives) to select up to three. What’s bubbling to the top? The top five most commonly […]

B2C 221

B2C Budget Survey Trends 221

CIO Business Intelligence

AUGUST 22, 2024

Despite those complications, a huge majority of IT leaders expect their organizations’ IT budgets to increase — at least moderately — in the next fiscal year, with IT talent and software spending leading the way. Talent, software spending lead the way According to Forrester’s guide, personnel accounts for nearly 35% of IT budgets.

Budget 133

Budget Strategy Fractional CTO CTO Hire 133

Tech Republic Security

OCTOBER 8, 2020

Dueling surveys from Kaseya showed that IT department leaders share their underlings' worries about security and productivity.

Budget 186

Budget Security Survey Data 186

CIO Business Intelligence

APRIL 25, 2024

However, barriers such as adoption speed and security concerns hinder rapid AI integration, according to a new survey. Of the 750 CIOs around the world surveyed by Lenovo, 81% said they are already leveraging third-party AI Tools or deploying a mix of third-party and proprietary AI. Artificial Intelligence

Survey 136

Survey CTO Hire Resources Security 136

GeekWire

OCTOBER 8, 2024

That’s one takeaway from a new survey of 700 registered voters, commissioned by the Seattle Metro Chamber of Commerce and conducted by EMC Research from September 5-15. The survey found that 48% of respondents say the city is “going in the right direction” — that’s up from 30% two years ago. two years ago.

Survey 117

Survey Budget Policies Research 117

Forrester IT

NOVEMBER 22, 2022

According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically. The […].

B2C 195

B2C Budget Report Survey 195

CIO Business Intelligence

DECEMBER 7, 2022

Budget planning during uncertain economic times is never CIOs’ favorite activity. For the most part, budgets are holding steady or growing in the single digits, with continued investments in security, analytics, and the cloud, among other areas. But the next eighteen months aren’t shaping up to be as challenging as some may fear.

Budget 132

Budget Cloud Insurance Survey 132

Tech Republic Security

MAY 4, 2023

Drawing from a recent HackerOne event, HackerOne study and GitLab survey, learn how economic uncertainties are driving budget cuts, layoffs and hiring freezes across the cybersecurity industry. The post HackerOne: How the economy is impacting cybersecurity teams appeared first on TechRepublic.

Budget 184

Budget Survey Study Industry 184

Network World

NOVEMBER 15, 2024

Skillsoft surveyed some 5,100 global IT decision-makers and professionals to learn more about the technologies they plan to invest in as well as the areas in which they are challenged to find skilled workers. Still 43% of those surveyed pointed to the struggle they face to hire candidates with the skills they need.

Survey 182

Survey LAN Wireless Information Security 182

CIO Business Intelligence

JANUARY 26, 2023

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. Despite an estimated increase to IT budgets of 5.1% Despite an estimated increase to IT budgets of 5.1% The year 2023 seems to be no different.

Budget 138

Budget Fractional CTO CTO Hire Cloud 138

Information Week

FEBRUARY 10, 2023

Companies overwhelmingly plan to upgrade their networks, but they lack network engineering chops and modernization projects are busting their budgets, according to an Asperitas Consulting survey.

Network 183

Network Budget Survey Engineering 183

Forrester IT

JULY 27, 2023

In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023. (cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies.

B2B 195

B2B Budget Survey Strategy 195

Vox

MARCH 7, 2024

Kira Hofmann/picture alliance via Getty Images Survey sites recruit respondents with the promise of a reward, which may lead to bogus answers. Search around for ways to make a little extra money online, and you might find yourself at one of many sites that offer to pay you to take surveys. That doesn’t mean the data is unusable.

Survey 109

Survey Research Analysis Study 109

Tech Republic Big Data

MAY 23, 2023

The post EY survey: Tech leaders to invest in AI, 5G, cybersecurity, big data, metaverse appeared first on TechRepublic. Generative AI is of particular interest to leaders for the benefits of cost savings, efficiency and effectiveness.

Big Data 140

Big Data Survey Data Budget 140

CIO Business Intelligence

JUNE 1, 2023

In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse. In fact, 9 in 10 marketers surveyed remain eager to learn about and deploy new technologies.

Survey 98

Survey B2B Budget Artificial Intelligence 98

CIO Business Intelligence

DECEMBER 19, 2023

CIO’s cybersecurity budget allocations are too spread out across a myriad of single solutions. Cyber budgets get stretched too thinly across single solutions when they should match the organization’s IT and software spending priorities. the majority of its cybersecurity budget should go to protecting these investments.

Budget 111

Budget Cloud Security Applications 111

Forrester IT

NOVEMBER 1, 2016

In our 2016 services survey, a shockingly high 19% have.]. You may even have started swinging at omnichannel delivery or harnessed AI or piloted a connected product. So it's time to declare victory on digital transformation, right? [In Not so fast. Digital customer experiences are only the shining faces of a digital business.

Budget 150

Budget Survey Applications Development 150

Tech Republic Big Data

MAY 15, 2023

The post Survey: Most CISOs feel their business is at risk for cyberattack appeared first on TechRepublic. A new report from Proofpoint provides global insight into CISOs' challenges, expectations and priorities for 2023.

Survey 124

Survey Report Budget Big Data 124

CIO Business Intelligence

FEBRUARY 13, 2023

The numbers are higher from Foundry’s 2023 State of CIO survey , which finds that 91% of CIOs expect their tech budgets to either increase or stay the same in 2023. Related: 6 tips for making the most of a tight IT budget Budgeting, IT Leadership, IT Strategy

Budget 145

Budget CTO Hire Unified Communications Tourism 145

Tech Republic Security

DECEMBER 7, 2022

A limited security budget was also a top obstacle for CISOs and IT decision makers, according to a recent survey from BlackFog. The post Cybersecurity adoption hampered by shortage of skills and poor product integration appeared first on TechRepublic.

Budget 149

Budget Survey Security 149