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5 predictions for emerging ’25 technology trends

CIO Business Intelligence

And theyll get this level of granularity without needing a thousand-person operation or a billion-dollar data analytics budget. In a world with thousands of categories, millions of products and hundreds of millions of consumers, when an individual walks into a virtual storefront, a company will be able to make remarkably specific predictions.

Trends 334
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B2B Marketers Prioritize Digital Brand And Communications Budget Investments

Forrester IT

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. Several notable trends emerged, shedding light […]

B2B 448
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3 Key Cloud Computing Trends to Consider When Planning Your IT Budget

Information Week

As remote and hybrid work rises in popularity, so will the adoption of technologies that prioritize agile, secure end-user computing.

Budget 545
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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester IT

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead.

B2B 443
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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Forrester IT

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

Budget 425
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SAP adoption surges in Europe as enterprises embrace cloud

CIO Business Intelligence

This trend aligns with broader European movements, where companies accelerate digital transformation efforts and seek greater operational efficiency through advanced technologies. However, there is a notable decline in organizations maintaining a stable SAP budget, with only 23% keeping spending unchanged compared to 32% in 2024.

SAP 214
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Moderate IT budget increases have CIOs shaping 2025 strategies to suit

CIO Business Intelligence

Despite those complications, a huge majority of IT leaders expect their organizations’ IT budgets to increase — at least moderately — in the next fiscal year, with IT talent and software spending leading the way. Talent, software spending lead the way According to Forrester’s guide, personnel accounts for nearly 35% of IT budgets.

Budget 336