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And theyll get this level of granularity without needing a thousand-person operation or a billion-dollar data analytics budget. In a world with thousands of categories, millions of products and hundreds of millions of consumers, when an individual walks into a virtual storefront, a company will be able to make remarkably specific predictions.
In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. Several notable trends emerged, shedding light […]
Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead.
The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.
This trend aligns with broader European movements, where companies accelerate digital transformation efforts and seek greater operational efficiency through advanced technologies. However, there is a notable decline in organizations maintaining a stable SAP budget, with only 23% keeping spending unchanged compared to 32% in 2024.
Despite those complications, a huge majority of IT leaders expect their organizations’ IT budgets to increase — at least moderately — in the next fiscal year, with IT talent and software spending leading the way. Talent, software spending lead the way According to Forrester’s guide, personnel accounts for nearly 35% of IT budgets.
In the face of shrinking budgets and rising customer expectations, banks are increasingly relying on AI, according to a recent study by consulting firm Publicis Sapiens. As the study’s authors explain, these results underline a clear trend toward more personalized services, data-driven decision-making, and agile processes.
Until now, many companies have cut costs in other areas, laid off staff, or raided the budgets of other departments to pay for AI projects. If you look at 23 and 2024 you had a lot of budget increases, you had a bunch of layoffs over the last couple of years, and not something thats sustainable.
While technology trends come and go, the SaaS industry has been a core buyer priority and industry growth engine for 25+ years. The rise of vertical SaaS and composable solutions As the SaaS market becomes increasingly crowded, were seeing a trend towards specialization and flexibility.
Global tech professionals reveal recruiting projects fueled by budgets prioritizing staff education, according to a recent IT trends report from Netwrix.
An early trend seems to be the SaaS model, with a per-conversation model emerging for infrequent users, says Ritu Jyoti, general manager and group vice president for AI, automation, data and analytics research at IDC. It all sounds good, but the challenge is that people get annual budgets and cannot tolerate variability, he says.
In July 2020, a KPMG study found that 67% of respondents increased the pace of their digital transformation strategy due to the pandemic, with 63% increasing their digital transformation budget. Things haven’t slowed since. Research firm Fortune Business Insights predicts the global big data analytics market will grow to $549.7
Enterprises are now spending about 35% of their data center CapEx budgets on accelerated servers optimized for AI, up from 15% in 2023, says DellOro analyst Baron Fung. For hyperscalers, the AI investment is even higher, as they are already spending 40% of their budgets on accelerated servers. Networking will be heavily impacted by AI.
AI, security, energy-efficient computing , robotics, and virtual computing interactions are among the research firm’s top 10 strategic technology trends, which were unveiled at Gartner’s annual IT Symposium/XPO in Orlando. But that’s hardly a simple switch.
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.
Free the AI At the same time, most organizations will spend a small percentage of their IT budgets on gen AI software deployments, Lovelock says. These areas of spending are not just responses to current trends but are strategic investments that will foster long-term innovation, resilience, and competitive advantage.”
Cloud spending is going up and budgets are tightening, so theyre asking whats going on and how do we right this ship. We see this more as a trend, he says. How Mosaics team built the models, as well as how Microsoft architected the solution, helped to keep the project within budget. Where are those workloads going?
Of all the organizations that modernized applications on their mainframes, more than 90% of executives say that modernization processes met or exceeded their expectations in terms of budget, timeline, and scope, with the median percentage of modernized applications standing at 28%, according to IBV. “A
Taking the time to look at that budget for it and plan for it, from my perspective, is more important than just jumping right in and potentially losing millions of dollars, because its just not as effective as youd hoped it to be.
For CIOs tasked with managing IT budgets while driving technological innovation, balancing these costs against the benefits of GenAI is essential. Engage stakeholders: Work with finance and operations teams to align on budgets, shared goals, and success metrics. million in 2025 to $7.45 million in 2025 to $7.45
In Forrester’s Q2 2023 Digital Process Automation Survey, three primary trends came into focus: 1) Organizations hit the pause button on digital transformation (DT) in the wake of economic uncertainty and tightening budgets; 2) process intelligence has gained […]
To understand how organizations may be approaching their cloud strategies and tech investments in 2023, members of VMware’s Tanzu Vanguard community shared their insights on what trends will take shape. He is also optimistic about platform engineering as a trend that will impact enterprise strategies. “I
Different industries, including insurance, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. Consider Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. As a result, insurers […].
While generative AI is certainly the hottest trend in the cloud market, there are others that CIOs need to be aware of. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies. Budgeting, Cloud Computing, Generative AI, IT Strategy, Technology Industry
Cybersecurity budgets are typically caught between these two forces. Advice moving forward This article highlights modern security trends for CIOs that weren’t on anybody’s radar as little as five years ago. Given the importance of meeting customer needs on limited resources, how important is cybersecurity?
As part of Forrester’s TIER series, we monitor market trends and analyze how these trends may effect IT budget strategy. Over the past few weeks, we looked into capex/opex trends leading up to, through, and out of the pandemic.
The importance of distribution channels is one of the key trends to watch in the broader gaming industry. DFC Intelligence) In 2025, DFC forecasts multiple factors that will reverse those trends, and argues that the video game market will start soaring. Microsoft recently rolled out a new Home experience for its Xbox app on Windows PC.
In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.
Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills.
While a new forecast released Monday by Spiceworks/Ziff Davis said that overall IT spending will be largely unhampered by recessionary trends in the economic outlook, much of that spending will be driven by large enterprises, leaving the picture much murkier for small and medium-size businesses. Budget, Technology Industry back on.â??.
Different industries, including banking, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. Banking Leaders: Make Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. As a […].
You usually can’t move the needle on everything while working within typical budgets, so instead focus on moving the needle on the one or two things that really make the most difference,” Rasmussen advises. The one thing an IT leader should never do is sprinkle investments across multiple areas, Rasmussen says.
For instance, in 2024, a troubling trend emerged where hackers used AI-powered tools to create highly convincing deepfakes, impersonating CEOs and other C-suite executives in 75% of such attacks. investigation budget and achieve full detection within a 5% budget in certain cases.
Different firms and industries, including healthcare, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. […]. Healthcare Leaders: Consider Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years.
We’re looking at a general geographical area to see what the trend might be. Missing trends Cleaning old and new data in the same way can lead to other problems. So take care that data cleaning doesn’t disguise the difference between old and new data, leading to models that don’t account for evolving trends.
Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.
The conference landscape in Europe is shifting, with more trade shows to choose from and tighter budgets for vendors to market, and end-users to justify travel […]
The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?
Different industries, including wealth management, face disparate consumer trends, resource availability, and revenue potential during the pandemic and […]. Consider Spending Changes In Five Categories Post-COVID-19 Wealth management leaders know that the business effects of the COVID-19 pandemic will be with us for years.
Highlighting both the successes and challenges of GenAI in healthcare, the survey uncovers some interesting trends. 1) GenAI budgets are growing exponentially Adoption of GenAI varies significantly across roles and company sizes. Technical leaders are at the forefront, demonstrating higher adoption rates and driving budget increases.
According to AI at Wartons report on navigating gen AIs early years, 72% of enterprises predict gen AI budget growth over the next 12 months but slower increases over the next two to five years. But if all gen AI does is improve productivity, CIOs may be challenged long term to justify budget increases and experiments with new capabilities.
In today’s increasingly crowded digital commerce market and with increasingly tighter budgets, retailers have to make smart choices about which technologies to invest in and which they should forego for now. To help retailers sift through the options, we conduct an annual top trends study.
Organizations need to focus on longer-term goals because chasing the latest IT trends often doesn’t work, she adds. “While it’s important to address the backlog, continuously focusing on cleanup can get in the way of forward progress,” Kanouff says. This is why it’s essential to balance short-term and long-term objectives.”
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