Poor Change Management Kills CRM Success — Here Is How To Get It Right
Forrester IT
OCTOBER 4, 2022
Eighty-two percent of enterprises use CRM. Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Yet when I surveyed hundreds of business and IT […].
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