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The Three Ways Companies Value Customer Success Programs

Forrester IT

where should the program report) to […]. In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business.

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Announcing Forrester’s B2B Program Of The Year Award Winners For North America

Forrester IT

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

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For Measuring Your Personalization Programs, The Number Of The Day Is… 3!

Forrester IT

It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.

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For Measuring Your Personalization Programs, The Number Of The Day Is … Three!

Forrester IT

It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.

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4 Steps To Maximize Won/Lost Program ROI

IT Toolbox

Most companies have a Won/Lost program. Discover how they can maximize the ROI of these programs. The post 4 Steps To Maximize Won/Lost Program ROI appeared first on.

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What I See Coming For The Channel In 2020

Forrester IT

In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face. I received 78 briefings from the technology companies who are inventing new ways to […].

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”.