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Don’t Succumb To Social Media Stockholm Syndrome

Forrester IT

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

Media 511
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When Social Tech Socializes: Brandwatch + Crimson Hexagon Make A Logical Match

Forrester IT

Brandwatch and Crimson Hexagon, two social listening platforms, announced their merger today. The company will maintain the Brandwatch name with Brandwatch founder and CEO, Giles Palmer, at the helm. At Forrester, we’ve been pushing for the next evolution in the social listening space.

Social 77
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No Clickbait Here—LinkedIn Is Clearly King Of B2B Social Media

Forrester IT

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s Brand and Communications Survey, 2024, sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million.

B2B 221
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Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce

Forrester IT

Yesterday, the governor of Florida signed a bill that will ban social media accounts for kids under the age of 14 and require parental consent for 14- and 15-year-olds. Under the new law, social media companies can be found liable for up to $50,000 per incident.

Media 221
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

They persuade buyers by highlighting your customers' experiences with your company and its solution. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns.

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The 100 Best Channel Podcasts Of 2021

Forrester IT

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Media 535
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FBI investing millions in software to monitor social media platforms

Tech Republic Security

The Washington Post has revealed details of a contract with a software company that will allow the FBI to track social media posts. The post FBI investing millions in software to monitor social media platforms appeared first on TechRepublic.

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