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No Clickbait Here—LinkedIn Is Clearly King Of B2B Social Media

Forrester IT

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s Brand and Communications Survey, 2024, sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million.

B2B 221
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Don’t Succumb To Social Media Stockholm Syndrome

Forrester IT

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

Media 511
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Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce

Forrester IT

Yesterday, the governor of Florida signed a bill that will ban social media accounts for kids under the age of 14 and require parental consent for 14- and 15-year-olds. Under the new law, social media companies can be found liable for up to $50,000 per incident.

Media 221
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It’s Time To Reinvent B2B Corporate Social Responsibility

Forrester IT

Corporate social responsibility (CSR) used to have a bad rap, often relegated to philanthropic largesse and entirely disconnected from the core business. Those days are over.

B2B 195
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

They persuade buyers by highlighting your customers' experiences with your company and its solution. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns.

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The People Aspects of Social Engineering Audits

Information Week

Lax employee security habits are a major source of breaches and are causing more companies to consider social engineering audits as part of due diligence.

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Social Media Users Interact With Friends And Family More Than Brands

Forrester IT

Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media.

Media 195