Forrester IT

AUGUST 13, 2024

The lie is based on fairy-tale data — data that tells a charming fiction […] Chances are that your organization is lying to itself about the quality of the customer experience (CX) it provides. But this lie is so pleasant, so comforting, that organizations continue to tell it even as the problems it creates pile up.

Data 458

Data B2B 458

Forrester IT

JUNE 17, 2024

In our most recent report on identity and measurement offerings from Google (Privacy Sandbox) and Apple (Private Click Measurement), we stumbled upon an ugly truth about data deprecation: Big tech will not solve this problem, and marketers shouldn’t wait any longer to test and identify practical in-market solutions.

Data 435

Data Apple Google Research 435

Forrester IT

FEBRUARY 26, 2024

With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

Data 428

Data B2B Government 428

Forrester IT

SEPTEMBER 28, 2023

The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.

Architecture 395

Architecture Strategy Data Survey 395

Forrester IT

JANUARY 30, 2024

Understand the value that you can expect from an ESG data and analytics provider, learn how providers differ, and investigate options.

Data 430

Data Financial Government 430

Forrester IT

SEPTEMBER 8, 2023

At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […] The challenge is that “real time” can vary from milliseconds to minutes depending on the use case.

Data 415

Data Architecture Applications Development 415

Forrester IT

OCTOBER 16, 2023

It’s no secret that many of the challenges in getting value from data and insights are rooted in the need for better data literacy, internal communication, and a stronger data culture. It’s even become the subject of an SNL-worthy (for us data people) satire online.

Data 435

Data Company Change Management Analysis 435

Forrester IT

AUGUST 28, 2023

Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.

Security 370

Security Data Survey Trends 370

Forrester IT

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Data 418

Data Company B2C 418

Forrester IT

OCTOBER 26, 2023

The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.

Data 417

Data Big Data 417

Forrester IT

NOVEMBER 6, 2023

Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Imagine this scenario.

B2B 445

B2B Data Government 445

Forrester IT

APRIL 24, 2024

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Data 446

Data System 446

Forrester IT

FEBRUARY 23, 2024

I am happy to announce that my coverage area now includes Data Center Services, Infrastructure Outsourcing, and Semiconductors. This is in addition to my existing coverage of Technical Debt and Enterprise Architecture.

Data Center 416

Data Center Data Architecture Enterprise 416

Forrester IT

AUGUST 22, 2023

As security threats increase, data protection and security practices continue to merge. Data resilience firm Rubrik recently announced its acquisition of Laminar, a data security posture management (DSPM) vendor. Modern Data Resilience Is Increasingly A Cybersecurity Issue […]

Security 367

Security Data Cloud Applications 367

Forrester IT

JANUARY 12, 2024

Providers and users of connected products in the EU, or services related to such products, take note: The EU Data Act is now in force. The Data Act is a Regulation; this means that it’s now law […] The clock on the transition period started ticking on January 11, 2023, and you need to be prepared.

Data 466

Data Automotive Government 466

IT Toolbox

JUNE 14, 2024

Tile, the mobile tracker company, has been hit by a cyberattack compromising customer data, including personally sensitive information. The post Tile Hit by Massive Data Breach, Customer Data Compromised appeared first on Spiceworks Inc. Learn more about the incident and the potential impact on Tile’s users.

Data 283

Data Mobile Company Security 283

Forrester IT

OCTOBER 26, 2023

Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.

B2B 395

B2B Data Survey 395

Forrester IT

MARCH 8, 2024

First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. With two moves, the federal government bucked its reputation for moving at a glacial pace this week.

Data 418

Data Energy Government B2C 418

IT Toolbox

NOVEMBER 20, 2023

Learn how AI transforms data processes, enhancing efficiency, accuracy, and insights for better decisions. The post How AI Can Scale Data Analytics appeared first on Spiceworks.

Data 344

Data Artificial Intelligence 344

Forrester IT

JULY 10, 2023

We analyzed the 2022 data to assess data breaches across seven primary industries: manufacturing; retail and wholesale; business services and construction; utilities and telecommunications; financial services and insurance; public sector and healthcare; and […]

Telecommunications 369

Telecommunications Data Insurance Construction 369

IT Toolbox

SEPTEMBER 15, 2023

The biggest data risks need agile action. Here’s how cloud-native data security platforms help. The post Solving the Paradox of Public Cloud Data Security appeared first on Spiceworks.

Cloud 336

Cloud Security Data Agile 336

Forrester IT

SEPTEMBER 25, 2024

Data security is both a high priority and struggle for many organizations. Find out why and get some next steps in this preview of our upcoming Security & Risk Summit December 9-11 in Baltimore.

Security 354

Security Data Strategy Government 354

IT Toolbox

APRIL 10, 2024

Learn why protecting data against cyber threats is paramount this Tax Day. The post Safeguard Your Data and Financial Future This Tax Season appeared first on Spiceworks.

Financial 314

Financial Data Security 314

Forrester IT

AUGUST 16, 2023

Debates surrounding the Energy Efficiency Act, which aims to reduce energy use in public authorities, corporations, and data centers, will potentially influence future laws globally. Here’s the context: Data centers use a lot of energy. Why is this important and what does it mean?

Data Center 365

Data Center Data Energy Architecture 365

IT Toolbox

DECEMBER 14, 2023

Synthetic data revolutionizes urban planning, predicting needs for smarter, citizen-centric cities. The post How Data-driven Cities are Revolutionizing Urban Living appeared first on Spiceworks.

Data 336

Data Big Data 336

Forrester IT

SEPTEMBER 11, 2023

Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data. Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes.

Survey 418

Survey Study Data Groups 418

IT Toolbox

FEBRUARY 14, 2024

A Bank of America vendor suffered a data breach in November last year wherein the threat actors compromised tens of thousands of customers. The post BofA Vendor Data Breach Amplifies Third-Party Risks appeared first on Spiceworks.

Data 299

Data Banking Security 299

Forrester IT

JULY 31, 2023

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370

B2B Data Research 370

Forrester IT

JULY 12, 2023

Despite the risks, over half of US online adults who have used generative AI said they are “fine” with using ChatGPT to analyze data from their company, while 45% have no issues with prompting ChatGPT using their personal information.

Data 369

Data Company 369

IT Toolbox

JANUARY 18, 2024

Discover data governance's critical role in Industrial AI, New Energy Models, and Maritime Operations. The post The Role of Data Governance in Driving CX, Innovation & Maritime Ops appeared first on Spiceworks.

Government 332

Government Data Energy Industry 332