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How G-Research Used TuringBots To Transform Software Development

Forrester IT

As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges. Specifically they help to automate a wide range of tasks throughout the software development life cycle (SDLC).

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Low-Code Development Requires A Security Rethink

Forrester IT

The answer is more complicated than I expected when I started this research project with my colleagues, John Bratincevic and John R. Low-code platforms speed delivery of applications, but are they secure? We’re still gathering information, but we’ve discovered that: Low-code security is not well understood.

Security 476
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June 2021 Research Recap — Cloud And Tech Operations

Forrester IT

Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. Greetings everyone! For those who know me, I am quick to call these out via inquiry calls […].

Research 332
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New Research: Will AI Kill The Low-Code Market? 

Forrester IT

The Impact Of TuringBots TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […] The short answer: no. Our bet: AI will quickly evolve the low-code toolset and make the market grow faster.

Research 411
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Embedded Analytics Insights for 2024

To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.

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The DevOps Hypothesis Is Sound – Introducing The 2020 State of Modern Technology Operations survey

Forrester IT

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We did *not* rule out developers, as long as they also had runtime responsibilities). We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We

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The Forrester Wave™: Learning Management Systems And Experience Platforms, Q1 2024 — Three Things I Learned

Forrester IT

For the last six months, I’ve been deep in the weeds of evaluative research on learning platforms, and it has been eye-opening.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. In this webinar you will learn: A high-level approach to how personas can be developed utilizing 1st, 3rd party, and outside research to enrich understandings of your customer base.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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The Product Dev Conundrum: To Build or Buy in a Digital World?

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage. How do you help your engineers get on board with buying instead of building?