Forrester IT
AUGUST 15, 2024
After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to be dying down. For a time, it appeared that the reach of serverless platforms had exceeded their grasp.
Forrester IT
AUGUST 6, 2020
Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers. To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies.
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Forrester IT
OCTOBER 23, 2024
AI assistants are only the beginning of the generative AI software development revolution. Find out what’s in store for software developers in our 2025 predictions for software development.
Forrester IT
AUGUST 1, 2024
Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications.
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With its unparalleled flexibility, rapid development and cost-saving capabilities, open source is proving time and again that it’s the leader in data management. But as the growth in open source adoption increases, so does the complexity of your data infrastructure.
Forrester IT
NOVEMBER 14, 2022
How to establish, govern, and scale a citizen developer strategy is the most common low-code inquiry topic from Forrester clients – and Forrester data shows that at least two thirds of firms currently have a citizen developer strategy or plan to have one in the next 12 months.
Forrester IT
MAY 28, 2024
Thanks to TuringBots (AI and generative AI for software development), software development is on the cusp of a transformative change, one that promises to redefine the way development teams collaborate, create, and deploy applications.
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For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
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In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.
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However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
But what strategy do managers use to keep the customer and their key problems at the center of the product development process? What most product development teams don't realize is that this tool can help to implement key information, influence future decisions, and align the entire organization around its customers.
Speaker: Bob Webber, VP Product Flow Optimization, Construx
Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Use Product Management Today’s webinars to earn professional development hours!
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We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.
Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase
Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy for the future.
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