Mon.Aug 19, 2024

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Is GTM the new ABM? Or is it just the latest B2B land grab?

Forrester IT

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

B2B 448
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Massive National Public Data Breach Exposes 2.9 Billion Records, Risks SSNs

IT Toolbox

Hackers have accessed billions of personal information records, including social security numbers, by breaching National Public Data (NPD), a background check firm. Learn more about the development and its implications for affected users. The post Massive National Public Data Breach Exposes 2.9 Billion Records, Risks SSNs appeared first on Spiceworks Inc.

Data 289
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Trending Sources

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Celebrating Excellence: Scotiabank Wins The 15th Annual Enterprise Architecture Award In North America

Forrester IT

Get an inside look at the enterprise architecture strategies of this year’s EA Awards winner, Scotiabank, and learn which firms were runners-up.

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Illinois Passes Law That Allows Residents To Carry Mobile IDs

IT Toolbox

Illinois has passed a law that allows its residents to carry mobile driver's licenses and state IDs instead of physical ones. Discover which other states have implemented the law and the security concerns and measures regarding these digital IDs. The post Illinois Passes Law That Allows Residents To Carry Mobile IDs appeared first on Spiceworks Inc.

Mobile 244
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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The Singapore CX Index Rankings, 2024

Forrester IT

Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018.

Insurance 273
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US Lawmakers Question Meta Over Reports of Illicit Drug Advertising

IT Toolbox

A bipartisan group of US Congress members has asked Meta CEO Mark Zuckerberg for explanations on advertisements for the sale of illegal drugs on Instagram and Facebook. Learn more about the concerns and what it could mean for the social media giant. The post US Lawmakers Question Meta Over Reports of Illicit Drug Advertising appeared first on Spiceworks Inc.

More Trending

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Enterprises Are Racing to Leverage GenAI, But Can They Scale It?

Information Week

The clock is ticking when it comes to generative artificial intelligence adoption. While businesses are bullish about it, implementations may tell a different story.

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To Build Your Best Marketing Organization, Unbox Your Org Chart

Forrester IT

The last several years have unleashed a wave of marketing change. Changes in media and technology have upended how consumers discover and engage with companies, and new technologies like GenAI have brought unrelenting changes to how marketing gets done.

Media 273
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3 Ways Organizations Can Measure and Monitor the Impact of AI

Information Week

Because artificial intelligence is still nascent, organizations haven’t figured out how to measure these costly tools effectively.

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Look Around: You’re Missing A Big Benefit of Customer Obsession

Forrester IT

When successful customers share their experience with your company, they support your brand, reach, and reputation. To ensure those successful customers are ready, willing, and able to provide references and success stories to support your brand, invest in strategic customer advocacy.

Company 259
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GEP Outlook Report 2025

For years, you and your team have fought an uphill battle. Supply disruptions. Cost pressures. ESG compliance. You name it, and you’ve had to navigate it. In 2025, many challenges will persist, but procurement and supply chain teams have a powerful tool with rapidly advancing capabilities to tackle them — artificial intelligence (AI). The GEP Outlook 2025 report examines the disruptive transformation AI is driving in procurement and supply chains, alongside other key trends and the macroeconomic

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The New Magnify Feature on Microsoft Edge Browser

Anoop

Hello - Here is the new HTMD Blog Article for you. Enjoy reading it. Subscribe to YouTube Channel [link] and Facebook Page to get the latest updates [link] The post The New Magnify Feature on Microsoft Edge Browser appeared first on HTMD Community Blog #1 Modern Device Management Guides by Anoop C Nair.

Microsoft 166
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Agile Solution Architecture: How to Empower Debates, Resolve Disputes, and Make Decisions

Social, Agile and Transformation

Gather a DevOps or data science team to define the architecture for a new application, data lakehouse, or AI service, and you’re likely to run into debates on technical approaches and disputes on platforms. When reviewing implementation options, teams will question which standards apply and are key factors in making technical decisions.

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The Search for Solid Hires Between AI Screening and GenAI Resumes

Information Week

Do AI-generated job applications gum up the recruitment process for hiring managers by filling inboxes with dubiously written CVs?

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Download our high-performance AI enterprise buyer’s guide

Network World

High-performance computing (HPC) is well suited for artificial intelligence (AI) processing. HPC requires powerful servers running the fastest processors (typically GPUs), but HPC for AI also calls for a full stack of complementary technologies.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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AI's Hand in Developing Promising New Drugs

Information Week

Artificial intelligence is being used to identify drug targets and design new, more effective drugs. Can AI revolutionize how we treat disease?

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74% of IT pros see AI making their skills obsolete

CIO Business Intelligence

AI’s long-term impact on the job market has sparked controversy and conversation — especially in tech. Whether AI is set to replace workers, augment jobs, or shift the necessary skillsets entirely , organizations — and IT pros alike — need to be prepared for an impending shift in how IT roles will be defined in the AI era and what skills will be needed going forward.

Survey 145
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Nordstrom closing corporate offices in Los Angeles and Chicago

GeekWire

The Nordstrom flagship store in downtown Seattle. (GeekWire Photo / Kurt Schlosser) Nordstrom is closing two corporate offices and asking some employees to relocate to its Seattle headquarters, GeekWire has learned. Nordstrom confirmed that it will let leases expire at its offices in Los Angeles and Chicago, citing low usage of the spaces as a primary reason for the decision.

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AI agents loom large as organizations pursue generative AI value

CIO Business Intelligence

Agents come in many forms, many of which respond to prompts humans issue through text or speech. Yet as organizations figure out how generative AI fits into their plans, IT leaders would do well to pay close attention to one emerging category: multiagent systems. In such systems, multiple agents execute tasks intended to achieve an overarching goal, such as automating payroll, HR processes, and even software development, based on text, images, audio, and video from large language models (LLMs

Dell 143
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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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GPS-free navigation nears reality with quantum technology breakthrough

TechSpot

The idea of using quantum technology for navigation isn't exactly novel. The technique relies on sensors called atom interferometers that can track position and motion without any need for GPS satellites. But the problem was that to get the required navigation precision, it had to be monstrously huge to hold.

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AMD continues to gain ground on Intel

Network World

In a soft second quarter, AMD was able to gain a little more ground on Intel in the server business and elsewhere, although the gap in market share remains fairly sizable. According to Mercury Research, second-quarter processor shipments were down sequentially and lower than normal seasonal trends. For the quarter, Intel’s share of the overall x86 CPU market grew sequentially from 73.9% to 75.4%, while AMD’s slipped from 26.1% to 24.6%.

Intel 138
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Black Myth: Wukong GPU Benchmark - 43 GPUs Tested!

TechSpot

Black Myth: Wukong is a new action RPG that's gained attention for its stunning visuals and intense combat. Today, we'll focus on GPU benchmarking to compare performance across a ton of cards.

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CyberGhost vs ExpressVPN (2024): Which VPN Is Better?

Tech Republic Security

While CyberGhost VPN presents an impressive amount of servers, ExpressVPN’s consistent VPN speeds and strong third-party audits give it the edge.

Security 135
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Seattle startup Replenium accuses Albertsons of stealing trade secrets under guise of partnership

GeekWire

After working for three years with Replenium, Boise, Idaho-based Albertsons Cos. developed its own replenishment service using the Seattle startup’s trade secrets, a new lawsuit alleges. (Albertsons Photo) A Seattle e-commerce tech startup says Albertsons Companies ended their three-year partnership and stole the trade secrets behind its automated grocery replenishment technology to create its own version instead.

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Walmart's use of digital price tags signal the future of retail shopping, but consumers are worried

TechSpot

Walmart is leading the charge to replace traditional paper price tags with electronic shelf labels (ESLs) by 2026. The retailer aims to introduce the technology in 2,300 stores, signaling a significant shift that has already taken hold in Europe. With several locations in California already utilizing ESLs, Walmart may be.

Retail 131
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Customer concerns loom as VMware Explore event approaches

Network World

VMware Explore 2024 is set to kick off next week, marking the first time for the flagship customer event since Broadcom finalized its acquisition of VMware last November. The $60 million deal raised questions among enterprise customers from the minute it was proposed in May 2022: What will the new VMware look like? Will Broadcom raise prices, introduce new licensing models, or rationalize products?

Vmware 130
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Agile Solution Architecture: How to Empower Debates, Resolve Disputes, and Make Decisions

Social, Agile and Transformation

One problem leads to many solutions, which can drive architects, DevOps, and data science teams to debate and dispute platforms and architectures.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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X shuts down its Brazil operations amid censorship dispute with top judge

TechSpot

According to X, de Moraes, the president of the Superior Electoral Court and a justice of the Supreme Federal Court, made the threat in a "secret order.

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How AI-powered agriculture helps farmers grapple with climate change and food security

CIO Business Intelligence

By Revital Kremmer, CTO, SupPlant The global agricultural sector faces unprecedented challenges as climate change disrupts traditional farming practices. Unpredictable weather patterns, extreme temperature fluctuations, and shifting seasons threaten crop yields and food security. Experts predict that by 2050, up to 370 million people could face food insecurity due to these changes.

Security 126
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Tesla is hiring Optimus robot trainers: earn $48 per hour for wearing motion-capture suits and VR headsets

TechSpot

Elon Musk has made a lot of big claims about Tesla's Optimus robots. The billionaire said in June that they would help push the company's market cap up to $25 trillion. That's based on another one of Musk's predictions: in the future, there will be at least one humanoid robot.

Company 122
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This AI summer is abloom with smaller models, on more devices

CIO Business Intelligence

A long-held opinion about AI capabilities is that bigger and more are better. Bigger models, with more data, invariably equal better AI experiences. Today’s market reality is starkly different. It turns out companies adopting generative AI today don’t need models with 1 trillion parameters or even hundreds of billions of parameters frontier LLMs are trained on.

Dell 124
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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.