Embrace Storymaking To Change Your Sustainability Brand Narrative
Forrester IT
OCTOBER 20, 2023
In 1994, when he was CEO of Pixar, Steve Jobs said: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” Fast-forward almost 30 years later, storytelling is still incredibly powerful.
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