Building a Data-First Culture: Beyond Data Collection
Eric D. Brown
DECEMBER 16, 2024
Last week, I talked to an old colleague who proudly explained that their company had collected over ten years of customer interaction data. When I asked what insights they’d gained from this information, he was silent for a minute and said, “I’m not real sure, honestly.” He had the data but wasn’t using it to make better decisions or improve his business.
Let's personalize your content