Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?
Forrester IT
AUGUST 8, 2024
Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?
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