The Secret to High Growth: Co-Create A Customer-Obsessed Strategy
Forrester IT
OCTOBER 4, 2024
In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers set meeting commercial growth targets as a top priority. However, only 24% are outpacing their industry’s average growth. The underlying issue?
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