Forrester IT
OCTOBER 24, 2023
We just released a huge new report: How Security Tools Will Leverage Generative AI with collaboration across the entire Forrester Security and Risk team. This report looks at how generative AI will affect six different security domains: detection and response, Zero Trust, security leadership, product security, privacy and data protection, and risk and compliance.
Tech Republic Security
OCTOBER 11, 2023
A vulnerability in the HTTP/2 network protocol is currently being exploited, resulting in the largest DDoS attack in history. Find out what security teams should do now, and hear what Cloudflare's CEO has to say about this DDoS.
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IT Toolbox
OCTOBER 12, 2023
Spiceworks connected with cybersecurity leaders and experts to highlight the areas organizations need to reassess in Cybersecurity Awareness Month 2023. The post Cybersecurity Awareness Month 2023: Expert Perspectives To Defend the Digital Realm appeared first on Spiceworks.
Information Week
OCTOBER 23, 2023
The cloud can play a key role in helping organizations, and the cloud itself, become more sustainable. Here’s what you need to know.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Forrester IT
OCTOBER 23, 2023
Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?
Anoop
OCTOBER 24, 2023
Hello - Here is the new HTMD Blog Article for you. Enjoy reading it. Subscribe to YouTube Channel [link] and Facebook Page to get the latest updates [link] The post How to Disable Google Chrome Notifications using Intune Easy Method appeared first on HTMD Community Blog #1 Modern Device Management Guides by Sujin Nelladath.
Information Technology Zone brings together the best content for IT professionals from the widest variety of industry thought leaders.
Forrester IT
OCTOBER 24, 2023
Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.
Forrester IT
OCTOBER 11, 2023
B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement. The problem is that B2B CMOs and their teams lack a process for understanding genAI’s impact, assessing organizational readiness, and prioritizing adoption areas.
Forrester IT
OCTOBER 6, 2023
Are we right to expect the same superpowers and natural dialogue that J.A.R.V.I.S., the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM?
Forrester IT
OCTOBER 18, 2023
Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.
Advertiser: GEP
For years, you and your team have fought an uphill battle. Supply disruptions. Cost pressures. ESG compliance. You name it, and you’ve had to navigate it. In 2025, many challenges will persist, but procurement and supply chain teams have a powerful tool with rapidly advancing capabilities to tackle them — artificial intelligence (AI). The GEP Outlook 2025 report examines the disruptive transformation AI is driving in procurement and supply chains, alongside other key trends and the macroeconomic
Forrester IT
OCTOBER 11, 2023
Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." Here's what won’t happen in 2024.
Forrester IT
OCTOBER 19, 2023
What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT.
Forrester IT
OCTOBER 10, 2023
This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.
Forrester IT
OCTOBER 25, 2023
In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.
Speaker: Carolyn Clark and Miriam Connaughton
Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.
Forrester IT
OCTOBER 23, 2023
As my colleague Brian Hopkins pointed out in his blog Demystifying AI Risks: A Practical Solution for Better Business, the challenge of alignment in artificial intelligence is one that we cannot afford to ignore.
Forrester IT
OCTOBER 20, 2023
In 1994, when he was CEO of Pixar, Steve Jobs said: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” Fast-forward almost 30 years later, storytelling is still incredibly powerful.
Forrester IT
OCTOBER 18, 2023
With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX.
Forrester IT
OCTOBER 12, 2023
What it takes to comply with the requirements of the EU's Corporate Sustainability Reporting Directive (CSRD).
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Forrester IT
OCTOBER 10, 2023
Retailers' solution to increased shrink may already be a tool in their arsenal. Learn from Emily Pfeiffer on OMS tech solutions for retail theft.
Forrester IT
OCTOBER 16, 2023
According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.
Forrester IT
OCTOBER 12, 2023
Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today.
Forrester IT
OCTOBER 16, 2023
The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions. CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights.
Advertiser: Procom Services
Procom’s 2024 Salary Guide provides critical insights into the latest hiring trends, in-demand IT roles, and competitive pay rates across Canada and the U.S. It highlights key market dynamics such as the growing demand for remote work, skills-based hiring, and flexible staffing solutions. With detailed pay rate data for top IT positions like Cybersecurity Consultants, Cloud Engineers, and Salesforce Developers, this guide is an essential resource for companies looking to stay competitive in toda
Forrester IT
OCTOBER 18, 2023
It’s hard to believe I’ve just turned the corner on my first year at Forrester as a Security & Risk Executive Partner — and what year it has been! Working with top security leaders across all types of industries and incredibly talented co-workers has been rewarding and has challenged me in the best possible way.
Forrester IT
OCTOBER 30, 2023
Have you ever heard a leader of a successful business proudly announce that they don’t much care about understanding their customers’ needs? Yeah, me neither. The data from Forrester’s recent report, The State Of Customer Obsession In B2B, 2023, is clear on the value of knowing what drives your customers.
Forrester IT
OCTOBER 4, 2023
Are your marketing and sales functions aligned? It may depend on who you ask. Business and technology decision-makers who work in sales are almost twice as likely as those in marketing to say that marketing operates independently or is minimally aligned with other internal functions.
Forrester IT
OCTOBER 17, 2023
Shareholders demand profitable, responsible revenue growth. Buyers expect you to deliver value at every step of the sales process. And sellers expect to be prompted to the best actions and steps to take to achieve quota. It’s really hard to deliver on all these expectations. Buying motions are complicated.
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For many IT admins, business as usual is a juggling act. Job schedulers and scripts run on autopilot, applications and operating systems can’t speak the same language, and other tools—like RPA or MFT solutions—operate in isolation. On a good day, everything runs smoothly. But good days are rare; more often than not, something goes wrong and you’re stuck putting out fires.
Forrester IT
OCTOBER 16, 2023
Hans Christian Anderson’s classic tale of the emperor that gets duped into a fancy, new, and invisible wardrobe provides lessons in swindling, pride, and truth. It’s only when the emperor struts in front of the commoners that a child finally states, “Wait a minute — there’s nothing to this outfit. He’s not wearing anything.
Forrester IT
OCTOBER 30, 2023
Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.
Forrester IT
OCTOBER 25, 2023
Microsoft 365 Copilot’s general availability day is here. Forrester's new research can help you build your business case for adoption.
Forrester IT
OCTOBER 23, 2023
Apple's fintech plays have big implications for its core market and financial services. But it's not the only tech company making moves.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
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